LONDON, England, February 17 /PRNewswire/ -- iTouch plc, a leading provider of mobile entertainment, is delighted to
announce that it has signed an agreement with Zone4Play (OTCBB: ZFPI), who
specialise in the development of interactive games applications, to
distribute its extensive database of gaming, gambling and betting services
to iTouch customers. iTouch will provide the latest technology platform to
distribute the products directly to its customers through its direct mobile
channel model and also via its media, telco and broadcast partners in the UK.
Zone4Play''s extensive range of products include betting services such as ''fixed odd'' games, casino games (poker, blackjack and roulette), a variety of lottery services, instant tickets, sports book and horse racing services. These products will be promoted through the traditional iTouch marketing channels such as mobile, web portals and direct response television advertisements.
The mobile data arena is set to grow exponentially over the next few years, with commentators forecasting revenues from non-voice services to be worth $70 billion in 2008. Out of this figure, $8.4 billion is forecast to come from gaming alone.
Andy Ford, iTouch UK CEO, commented: ''The agreement will allow iTouch to offer our customers a range of gaming, gambling and betting products, both directly and via our media partners. Our robust technology platforms and excellent account management combined with Zone4Play''s cutting edge technology give us the opportunity to offer even more variety to our current product base, thereby further enhancing our position in the UK market.''
Idan Miller, Zone4Play SVP Marketing and Sales, commented: ''Mobile gaming is growing to be a major channel for any gaming, betting and lottery operator. We are excited to be working with iTouch as one of our core distribution partners in Europe as they are clearly leaders in the market. The agreement will enable both parties to offer gaming operators the best technology combined with an extensive distribution channel for their mobile services.''
Further information: iTouch Andy Ford +44-(0)207-613-6000 Lucy Campbell Zone4Play Idan Miller +1-646-220-3595 ICIS Archie Berens +44-(0)207-651-8688
Notes to Editors
iTouch UK
iTouch is a leading provider of services to the media and telecoms world. We work within all areas of the wireless market, from content aggregation and creation, to complete turnkey solutions for media companies, corporates, fixed-wire Internet portals, network operators and other global brands. iTouch provide fully integrated solutions, which combine our expertise in fixed and wireless communications with a comprehensive knowledge of interactive marketing, service creation and mobile business solutions. Our clients include media companies, FMCG brands, marketing service agencies, retailers, Internet portals, network operators and enterprises. iTouch UK is a wholly owned subsidiary of the London-listed iTouch plc, (LSE:ITU)
Zone4Play Inc.
Zone4Play Inc. (OTCBB:ZFPI) develops interactive game technology that provides an end-to-end solution, allowing service providers to deliver games to their subscribers over multiple network platforms such as interactive TV, wireless networks and the Internet, internally run, by the provider, or accessed from Zone4Play hosting environment. Zone4Play''s cross-platform technology enables a subscriber to play a game on different platforms, with the same virtual account balance and user information, allows games to be played across service providers and allows their subscribers to interact with other subscribers from different service providers. For further information, please visit: www.zone4play.com
Zone4Play (Israel) Ltd.
Zone4Play''s extensive range of products include betting services such as ''fixed odd'' games, casino games (poker, blackjack and roulette), a variety of lottery services, instant tickets, sports book and horse racing services. These products will be promoted through the traditional iTouch marketing channels such as mobile, web portals and direct response television advertisements.
The mobile data arena is set to grow exponentially over the next few years, with commentators forecasting revenues from non-voice services to be worth $70 billion in 2008. Out of this figure, $8.4 billion is forecast to come from gaming alone.
Andy Ford, iTouch UK CEO, commented: ''The agreement will allow iTouch to offer our customers a range of gaming, gambling and betting products, both directly and via our media partners. Our robust technology platforms and excellent account management combined with Zone4Play''s cutting edge technology give us the opportunity to offer even more variety to our current product base, thereby further enhancing our position in the UK market.''
Idan Miller, Zone4Play SVP Marketing and Sales, commented: ''Mobile gaming is growing to be a major channel for any gaming, betting and lottery operator. We are excited to be working with iTouch as one of our core distribution partners in Europe as they are clearly leaders in the market. The agreement will enable both parties to offer gaming operators the best technology combined with an extensive distribution channel for their mobile services.''
Further information: iTouch Andy Ford +44-(0)207-613-6000 Lucy Campbell Zone4Play Idan Miller +1-646-220-3595 ICIS Archie Berens +44-(0)207-651-8688
Notes to Editors
iTouch UK
iTouch is a leading provider of services to the media and telecoms world. We work within all areas of the wireless market, from content aggregation and creation, to complete turnkey solutions for media companies, corporates, fixed-wire Internet portals, network operators and other global brands. iTouch provide fully integrated solutions, which combine our expertise in fixed and wireless communications with a comprehensive knowledge of interactive marketing, service creation and mobile business solutions. Our clients include media companies, FMCG brands, marketing service agencies, retailers, Internet portals, network operators and enterprises. iTouch UK is a wholly owned subsidiary of the London-listed iTouch plc, (LSE:ITU)
Zone4Play Inc.
Zone4Play Inc. (OTCBB:ZFPI) develops interactive game technology that provides an end-to-end solution, allowing service providers to deliver games to their subscribers over multiple network platforms such as interactive TV, wireless networks and the Internet, internally run, by the provider, or accessed from Zone4Play hosting environment. Zone4Play''s cross-platform technology enables a subscriber to play a game on different platforms, with the same virtual account balance and user information, allows games to be played across service providers and allows their subscribers to interact with other subscribers from different service providers. For further information, please visit: www.zone4play.com
Zone4Play (Israel) Ltd.