COLUMBUS, Ohio, Nov. 5 /PRNewswire-FirstCall/ -- Limited Brands announced today the declaration of its regular quarterly dividend of $.15 per share payable on December 11, 2009, to shareholders of record at the close of business on November 27, 2009. This is the Company''s 140th consecutive quarterly dividend.

(Logo: http://www.newscom.com/cgi-bin/prnh/20020520/CLM001LOGO ) ABOUT LIMITED BRANDS:

Limited Brands, through Victoria''s Secret, Pink, Bath & Body Works, C.O. Bigelow, La Senza, White Barn Candle Co. and Henri Bendel, presently operates 3,025 specialty stores. The company''s products are also available online at http://www.victoriassecret.com/, http://www.bathandbodyworks.com/, http://www.henribendel.com/ and http://www.lasenza.com/.

Limited Brands

CONTACT: Investor Relations, Amie Preston, +1-614-415-6704,
apreston@limitedbrands.com; or Media Relations, Tammy Roberts Myers,
+1-614-415-7072, extcomm@limitedbrands.com, both of Limited Brands

Web Site: http://www.limitedbrands.com/