Feb 5 (Reuters) - Weight Watchers International Inc said it settled a dispute with Nestle AG's Jenny Craig Inc unit, which agreed to terminate its advertising campaign about a supposedly superior weight-loss program.
On Jan. 19, Weight Watchers filed a lawsuit against Jenny Craig charging that the latter's advertising campaign featured false and misleading claims.
Jenny Craig had claimed in a television commercial, featuring actress Valerie Bertinelli, that 'a major clinical trial' showed its clients on average lost more than twice as much weight as 'those on the largest weight loss program.'
Shares of Weight Watchers were down 1 percent at $28.40 in late morning trade Friday on the New York Stock Exchange.
(Reporting by Viraj Nair in Bangalore; Editing by Gopakumar Warrier) Keywords: WEIGHTWATCHERS/ (viraj.nair@thomsonreuters.com; within U.S. +1 646 223 8780; outside U.S. +91 80 4135 5800; Reuters Messaging: viraj.nair.reuters.com@reuters.net) COPYRIGHT Copyright Thomson Reuters 2010. All rights reserved. The copying, republication or redistribution of Reuters News Content, including by framing or similar means, is expressly prohibited without the prior written consent of Thomson Reuters.
On Jan. 19, Weight Watchers filed a lawsuit against Jenny Craig charging that the latter's advertising campaign featured false and misleading claims.
Jenny Craig had claimed in a television commercial, featuring actress Valerie Bertinelli, that 'a major clinical trial' showed its clients on average lost more than twice as much weight as 'those on the largest weight loss program.'
Shares of Weight Watchers were down 1 percent at $28.40 in late morning trade Friday on the New York Stock Exchange.
(Reporting by Viraj Nair in Bangalore; Editing by Gopakumar Warrier) Keywords: WEIGHTWATCHERS/ (viraj.nair@thomsonreuters.com; within U.S. +1 646 223 8780; outside U.S. +91 80 4135 5800; Reuters Messaging: viraj.nair.reuters.com@reuters.net) COPYRIGHT Copyright Thomson Reuters 2010. All rights reserved. The copying, republication or redistribution of Reuters News Content, including by framing or similar means, is expressly prohibited without the prior written consent of Thomson Reuters.
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