WALLDORF, Germany, March 9 /PRNewswire/ -- SAP AG today announced that its premier customer conference and networking event, SAPPHIRE®, is being held this year under the marquee SAPPHIRE® NOW, marking the event''s evolution to offer participants even more opportunities to attend sessions, hear from thought leaders and interact and collaborate more effectively with peers around the globe.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050310/SFTH009LOGO-a)

Being held simultaneously in Orlando, Florida, and Frankfurt, Germany, May 17-19, 2010, SAPPHIRE NOW will be an enhanced, real-time event that connects attendees on site with global participants through a newly designed online experience, incorporating the latest social media and community functionality. Whether onsite or online, participants can gain insight on how innovative business solutions from SAP are enabling long-term, profitable business growth. For more information about the Orlando show, visit http://www.sapandasug.com/; for the Frankfurt event, visit http://www.sap.com/sapphire/emea. Join the conversation via Twitter at @SAPPHIRENOW.

Follow SAP on Twitter at @sapnews.

Media Contact: Jim Dever, +1 (610) 661-2161, james.dever@sap.com, EST

SAP AG

CONTACT: Jim Dever of SAP AG, +1-610-661-2161, james.dever@sap.com, EST

Web Site: http://www.sap.com/