Knowledge Networks has added market research expert David Brown as Vice President to its already strong team in consumer packaged goods (CPG) and retail. Brown possesses nearly 20 years of experience in research and analytics, taking a highly consultative approach to providing well-known clients with the consumer information they need.
Brown comes to Knowledge Networks from SymphonyIRI Group, where he led strategic work for major CPG companies and associations. Brown has provided shopper insights to a variety of clients through advanced analytics, including marketing mix, market structure, price promotion, and SKU optimization.
"David has proven his skills as a top-notch researcher and collaborator – one who is expert at matching a client's business issues to the right approaches," said Neal Heffernan, Senior Vice President of Behavioral Research at Knowledge Networks. "We are excited to add his versatility and creativity to our CPG/retail team."
"Knowledge Networks brings together a diversity of resources and skills that I could find nowhere else," Brown said. "I am thrilled to be joining a team that is both established and adept at thinking on its feet to serve clients. KN has created a unique level of trust in the industry, and I look forward to building on those relationships and developing new ones."
Knowledge Networks is passionate about research in packaged goods, retail, media, health and social policy – collaborating closely with client teams throughout the research process, while applying rigor in everything we do. We specialize in innovative online research that consistently gives leaders in business, government, and academia the confidence to make important decisions.
KN delivers affordable, statistically valid online research through KnowledgePanel® and leverages a variety of other assets, such as world class advanced analytics, an industry-leading physician panel, an innovative platform for measuring online ad effectiveness, and a research-ready behavioral database of frequent supermarket and drug store shoppers.
Contacts:
Knowledge Networks
David Stanton, 908-497-8040
Vice President,
Marketing Communications
dstanton@knowledgenetworks.com.
