The Newest Addition to the SKYY Infusions Portfolio Launches in Spring 2012
Expanding its innovative, award-winning line of infused vodkas made with natural ingredients, SKYY® Vodka introduces new SKYY Infusions® Coconut, a sophisticated coconut infused vodka that is a virtual escape to a chic, exotic, yet modern tropical destination. SKYY Infusions Coconut joins the brand's existing line of premium flavors, which includes Dragon Fruit, Blood Orange, Pineapple, Ginger, Cherry, Grape, Citrus, Raspberry and Passion Fruit.
Evoking the exotic taste of the tropics, SKYY Infusions Coconut is made with real coconuts to create a light, refreshing flavor, complemented by the alluring aroma of citrus and Tahitian vanilla bean. Launching in Spring 2012, SKYY Infusions Coconut has already been ranked the "best tasting coconut vodka" by the Beverage Testing Institute (BTI), beating out the two largest competitors in the category.
"The coconut category as a whole, especially coconut waters, has seen a tremendous surge of popularity in recent years. Campari America has elevated this trend by creating a natural, refreshing infused coconut vodka that will appeal to both consumers and bartenders as they search for more exotic and authentic flavor experiences," says Jason Daniel, Brand Director, SKYY Vodka.
With a refreshing, light taste, SKYY Infusions Coconut blends seamlessly with fresh juices, such as pineapple and mango, and low-calorie mixers such as club soda and coconut water. It is the perfect base for sexy and "skinny" cocktails for those looking for a tropical urban escape. Not all tropical drinks are created equal though. According to Forbes.com, one single serving of a Piña Colada can pack in more calories than a McDonald's Big Mac. Unlike these heavy, calorie-laden tropical drinks, SKYY Infusions Coconut creates delicious, beach friendly cocktails – without the guilt. SKYY Infusions Coconut cocktails, such as the SKYY Skinny Colada, are less than one-third the amount of calories of traditional tropical drinks.
Since the introduction of SKYY Vodka in 1992, Campari America (formerly Skyy Spirits) has always been an innovator. With the development of SKYY Infusions, first released in 2008, Campari America has charted a new course for flavored vodkas by creating products that cater to the current consumer trend toward natural, infused products that elevate the taste experience.
The fruit of the most familiar tropical palm, the coconut has a husky exterior, while the interior consists of a white fleshy "meat" that is referred to as "copra" when dried. The oil and milk derived from the interior offers a sweet yet refreshing and light taste, with hints of vanilla and banana créme. The term "coconut" was derived from the Spanish word "cocos" meaning "grinning face," a trait expressed in the fun, playful nature of SKYY Infusions Coconut.
SKYY Infusions, the line ranked #1 in taste by the BTI, was originally launched in five flavors – Citrus, Cherry, Grape, Raspberry and Passion Fruit, in April 2008 by Campari America. A year later, SKYY introduced SKYY Infusions Pineapple, which quickly became a nationwide centerpiece of classic and contemporary Tiki cocktailing. In 2010, SKYY Infusions Ginger made its debut, making the delectable, sweet taste of ginger readily available to any bartender or consumer. SKYY Infusions Dragon Fruit and SKYY Infusions Blood Orange, both launched in 2011, offered two alluring, distinctively different spirits to the portfolio. With the introduction of its tenth expression, SKYY Infusions Coconut, Campari America continues its high standard for premium, naturally infused vodkas developed on the principles of quality, innovation and style.
SKYY Infusions Coconut will be available in 50 ml ($1.99), 750 ml ($18.49), 1 L ($23.49) and 1.75 L ($26.99) bottles. The launch will be supported by a fully integrated marketing campaign featuring advertising, social media activities, and on-/off-premise promotions.
The entire SKYY Infusions collection can be enjoyed simply on the rocks, with club soda, with 7UP® or in a myriad of other delicious, sophisticated cocktails. Learn more at http://www.facebook.com/SKYYVodka or Twitter: @SKYYVodka.
About Campari America
Campari America is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM), together with its affiliates Gruppo Campari. At the heart of Campari America are two legends in the American spirits industry. The first, Skyy Spirits, was founded in San Francisco back in 1992 by the entrepreneur who invented iconic SKYY Vodka. The second is the world-famous Wild Turkey Distillery in Lawrenceburg, Kentucky, where they have been making the world's finest whiskies since the 1800's. Both companies were purchased by Davide Campari-Milano and together they form Campari America, which has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers, and consumers. Campari America manages Gruppo Campari's portfolio in the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell's Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Carolans Irish Cream®, Irish Mist® Liqueur, Sagatiba® Cachaça and Jean-Marc XO Vodka®. Campari America is also the exclusive US distributor of The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky, Hakushu® Single Malt Whisky, and The Yamazaki® Single Malt Whisky.
Campari America is headquartered in San Francisco, California. More information on the company can be found at www.campariamerica.com, www.facebook.com/campariamerica, Twitter: @CampariAmerica and www.camparigroup.com. Please enjoy Campari America brands responsibly and in moderation.
About Gruppo Campari
Davide Campari-Milano S.p.A., together with its affiliates ("Gruppo Campari"), is a major player in the global beverage sector, tradingin over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, Carolans, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, Camparisoda, Cynar, Frangelico, Glen Grant, Ouzo 12, X-Rated Fusion Liqueur, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury's. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella&Mosca and Teruzzi&Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,200 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com
More information on the company can be found at http://www.camparigroup.com/en/press_media/image_gallery/campari_download.jsp
Benson Marketing Group for Campari America
Sean Carroll, 707-254-1167
Sarah Jones, 707-254-1114