WASHINGTON (dpa-AFX) - Analytic data solutions company Teradata Corp (TDC) Wednesday announced that it has signed a definitive agreement, in association with Aprimo, to acquire eCircle, a Munich-based company engaged in cloud-based digital marketing.
The company stated that Aprimo is its associate company and is a leader in Integrated Marketing Management software.
The unique combination of Teradata, Aprimo and eCircle will enable marketers worldwide to create integrated customer experiences across online and offline channels that leverage Big Data insights to grow existing customers, attract new customers, and increase revenues, Teradata opined.
Financial details of the acquisition, however, have not been divulged.
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