MARLTON, N.J., July 17, 2012 /PRNewswire/ -- My Baby Shower Favors has been selling baby shower party favors and other supplies since 2004. They recently performed an analysis of historical sales data. The key findings were that personalized items have been the most popular and that average selling price has declined, i.e., consumers are going for less expensive items. A higher percentage of people are also purchasing on the day of their first visit.
The study consisted of analyzing data over two time periods: (1) The past year from June 25, 2011 to June 25, 2012 and (2) The past 5 years from June 25, 2007 to June 25, 2012. The information used was gathered from website analytics and sales data.
Over the past year, 98% of buyers purchased baby shower favors on the day of their first visit. 9 out of 10 best-selling items were personalized items. The average selling price was $1.54 and 8 out of 10 best sellers were priced at $2.00 or under.
Over the past 5 years, 89% of buyers purchased on the day of their first visit, while 6% of buyers waited at least a week before purchasing. 9 out of 10 best-selling items were personalized items. The average selling price was $2.30 and 5 out of 10 best sellers were priced at $2.00 and under.
Brian Lang is the owner of the business and comments, "The decline in average selling price in the past year shows what we suspected all along. People are spending less on non-essential party items most likely due to the economy. However, personalized products are still popular for these events and will continue to be one of our focuses as we release new products."
Anyone wanting to learn more about the business can visit the website at http://www.mybabyshowerfavors.com or call 800-704-5919. Media members should visit the company's media room at http://www.mybabyshowerfavors.com/media.html.
My Baby Shower Favors has been a top online retailer of baby shower supplies since 2004. They sell baby shower favors, gifts, and supplies and have recently expanded into other party supplies like holiday party favors.
CONTACT: Brian Lang
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SOURCE My Baby Shower Favors