SANTA ANA, Calif., Sept. 27 /PRNewswire-FirstCall/ -- SRS Labs, Inc. , a leading provider of innovative audio, voice and semiconductor technology solutions, today announced that the company will demonstrate its new SRS Xspace 3D(TM) positional audio solution and effects suite for mobile gaming at the upcoming CTIA Wireless Convention in San Francisco from Sept. 27- 29. The technology suite was designed from the ground up to meet the industry's most advanced audio specifications for the mobile gaming industry. It provides precise placement of game sound and effects in a 3D spherical-shaped space around, above and below the listener. By translating audio cues from newly developed mobile games, SRS Xspace 3D generates the correct sound placement, velocity, directionality and relative location to the player's location -- all taking place inside the gaming device (such as a mobile phone or portable game device) in real time during actual game play.
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Compared to other industry solutions, SRS Xspace 3D's unique design makes it an extremely efficient technology solution, especially when the number of simultaneous sound objects used within the game increases. Xspace 3D can support an unlimited number of simultaneous sound objects. This advantage in efficiency and design, along with the widely recognized SRS brand in the MP3, TV, mobile phone and PC markets makes SRS Xspace 3D an ideal solution for multimedia application processors, gaming chipsets, and handset and advanced portable game device manufacturers. Demonstrations of the technology will be available at SRS Labs' booth, #639-A in the M-Tertainment Pavilion of the Moscone West Convention Center.
SRS Labs is licensing the Xspace 3D technology directly to handset makers and semiconductor companies to support new mobile gaming audio requirements specified by wireless service providers. The technology was developed in accordance with pre-defined industry APIs (application program interface) and the Xspace 3D interface is designed to translate these APIs and future APIs into the engine without the need for re-design, minimizing the support needed for each implementation. SRS Xspace 3D is available for license now with completed implementations for the CEVA Teak DSP core and other key industry platforms in development.
"Along with the unique design and efficiency of Xspace 3D, the strength of the SRS brand, and our expertise in audio enhancements for low-powered devices, we have squarely established SRS Labs as a leading provider of audio solutions for the mobile entertainment and gaming markets," said Joanna Skrdlant, director of emerging markets and platform development for SRS Labs. "Having close relationships with leading semiconductor and consumer electronics manufacturers has enabled us to quickly penetrate the market with leading edge audio solutions. Xspace 3D is the ultimate mobile entertainment audio solution that meets the needs of these markets and is a highly competitive, practical solution already garnering support from key industry leaders."
SRS Xspace 3D(TM) Key Features:
* Designed for low MIPS and Memory
* 3D positioning technology based upon patented SRS HRTFs (head related
transfer functions)
* Support for unlimited number of simultaneous sound objects
* Flexible interface to support any API (Java JSR234 and several other
industry APIs)
* Doppler effect
* Distance attenuation
* Stereo reverb with independent send levels per source
* Sample rate converter (at 48kHz, 7 up-sampling conversions available
from 8kHz thru 44.1kHz)
* Listener orientation control
* Listener relative mode
* SRS TruBass(R) bass enhancement
SRS has targeted the marketing of Xspace 3D specifically to the mobile gaming market through the use of a newly designed brand to appeal to the mobile gaming market, a unique feature which sets it apart from other SRS technology. To view the Xspace brand, visit http://www.newscom.com/cgi-bin/prnh/20050927/LATU136LOGO. CTIA attendees can also hear SRS Labs' WOW XT(TM) 3D stereo and bass enhancement technology on mobile phones, including the new Samsung SCH-i730 smartphone.
For information on licensing SRS technologies, Call (949) 442-1070 or email
About SRS Labs, Inc.
SRS Labs is a recognized leader in the advancement of audio and voice technology. The company works with the world's top manufacturers to provide a richer entertainment experience through patented sound techniques. SRS Labs' technologies can be heard through products ranging from televisions, LCD and plasma monitors, DVD players, cell phones, car audio systems, headphones and notebook and desktop computers. The company also offers hardware and software tools to professionals and consumers for the creation, production and broadcast of content featuring SRS Labs' technologies. Valence Technology Limited, a Hong-Kong based subsidiary of SRS Labs, is a semiconductor company that designs and sells custom ASICs and standard ICs to leading manufacturers worldwide. Based in Santa Ana, Calif., the company also has licensing representation in Hong Kong, Japan, Europe, and Korea. For more information about SRS Labs, Inc. please visit http://www.srslabs.com/. The information on the aforementioned website is not incorporated by reference into this press release.
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