"It's wonderful to be working with L'Oreal, a company that has celebrated independent women for years," said Johansson. "I'm very excited to be part of this campaign, which is modern and fashion-forward."
"Scarlett is a wonderfully gifted actress, and she is also well-known for her incredible sense of style," says Carol J. Hamilton, president of the L'Oreal Paris division of L'Oreal USA, Inc. "She shines with self-confidence and elegance, making Scarlett the perfect choice to represent L'Oreal Paris and the famous phrase 'Because I'm Worth It'."
Youcef Nabi, International Managing Director of L'Oreal Paris, states: "It is striking to see how Scarlett breathes new youth, modernity and gaiety into L'Oreal Paris, as well as a note of elegance and Hollywood-style glamour, which is totally irresistible! We are thrilled to welcome Scarlett into the L'Oreal Paris dream team!"
With more than a decade of work under her belt, Scarlett Johansson has proven to be one of Hollywood's most talented young actresses. Johansson just received her fourth Golden Globe(R) nomination for her supporting role in the Woody Allen film "Match Point," which opened on December 25, 2005. She received rave reviews and a "Best Actress" Award at the Venice Film Festival for her starring role opposite Bill Murray in "Lost in Translation," the critically acclaimed second film by director Sofia Coppola.
Johansson was recently seen in the Weitz brothers' film "In Good Company," as well as opposite John Travolta in "A Love Song for Bobby Long," which garnered her a Golden Globe nomination (her third in two years). She was recently seen in "The Island" opposite Ewan McGregor for director Michael Bay and she portrayed the title character in "Girl with a Pearl Earring," a film adapted from the novel of the same name about the painter Johannes Vermeer (Colin Firth). She also wrapped production on the Brian DePalma film "The Black Dahlia" opposite Josh Harnett.
At the age of 14, Johansson attained worldwide recognition for her performance as Grace Maclean, the teen traumatized by a riding accident in Robert Redford's "The Horse Whisperer." She went on to star in Terry Zwigoff's "Ghost World," garnering a "Best Supporting Actress" award from the Toronto Film Critics Circle. Johansson was also featured in the Coen Brothers' dark drama "The Man Who Wasn't There," opposite Billy Bob Thornton and Frances McDormand.
Her additional credits include Rob Reiner's comedy "North;" the thriller "Just Cause," with Sean Connery and Laurence Fishburne; and a breakthrough role in the critically-praised "Manny & Lo," which earned her an Independent Spirit Award nomination for "Best Female Lead."
A New York native, Johansson made her professional acting debut at the age of eight in the off-Broadway production of "Sophistry," with Ethan Hawke, at New York's Playwright's Horizons.
The L'Oreal Paris division of L'Oreal USA, Inc. is a total beauty care company with such well-known products as Preference, Excellence Creme, Feria, Feria for Men, Couleur Experte, ColorSpa Moisture Actif and ColorSpa for Men haircolor, Studio Line styling products, the VIVE line of shampoos and conditioners, the L'Oreal Kids hair care line, Dermo-Expertise and Body Expertise skincare and L'Oreal Color Cosmetics.