For consumers looking for ways to spice up Valentine's Day, Philips and Match.com found that music can certainly improve the romance. When asked how music most affects their dating life, 46 percent of participants use music to help set the mood during a date. Survey results also indicated that Elvis is still the king as the majority of participants selected Presley's "Can't Help Falling in Love" as the most popular love song.
Consumers have been using music to express their feelings for years through compilation tapes and CDs of love songs. With advancing technology, consumers are now showing their affection through gift cards to purchase digital music and MP3 players so their special someone can listen to music anytime, anywhere. Philips' GoGear HDD1630 Audio Jukebox is the ideal gift for loved ones. Consumers can preload the unit with images to remember special moments as well as their loved ones' favorite songs so they can play a slideshow of photos while listening to music. For further customization, playlists can be created to match each person's unique personality and musical preference.
"Valentine's Day is a time to express your feelings for a special someone," said Kristin Kelly, senior director of Public Relations for Match.com. "The music you love is a personal expression of who you are. All of us have songs that evoke specific memories or times in our lives. Many of our Match.com members highlight their favorite songs or favorite musical genre in their profiles; it's a great conversation starter."
The Consumer Electronics Association (CEA) forecasts that 20.5 million MP3 players will be sold in 2006. With such a tremendous consumer demand for the product, Valentine's Day offers consumers the chance to give a special someone the gift they wanted for the holidays but didn't receive. The HDD1630 features an impressive storage capacity of 6 GB(1) to hold up to 3,000 songs or 1,600 pictures. Capable of showing images on a colorful display and playing the latest music simultaneously via the slideshow setting, these new jukeboxes are PlaysForSure(TM) compatible with a number of the leading online music download services.
"Philips recognizes that each couple is unique, and the GoGear HDD1630 Audio Jukebox is customizable to reflect that personal charm," said Wieger Deknatel, director of Mobile Infotainment, Philips Consumer Electronics, North America. "Philips' HDD1630 is a gift that both men and women will love, especially with the ability to carry pictures and special songs with them. The HDD1630 allows consumers to add a personal touch to a gift that will last much longer than flowers and candy."
For added personalization, consumers can record customized love greetings or inside jokes via the HDD1630's voice recorder. Consumers can also preset their loved-ones' favorite radio stations with the built-in FM tuner. The HDD players enable users to make playlists on the go, eliminating the need to sit in front of the computer and freeing time up for more dates. The HDD1630 is currently available and has a suggested retail price of $199.
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG)(AEX: PHI) is one of the world's biggest electronics companies and Europe's largest, with sales of $37.7 billion (EUR 30.4 billion) in 2005. With activities in the three interlocking domains of healthcare, lifestyle and technology and 159,200 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions. News from Philips is located at www.philips.com/newscenter.
Match.com pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 11-year history, Match.com has redefined the way people meet and fall in love and is credited with more marriages than any other site. Today, more than 15 million people around the world participate in the Match.com community, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose.
Match.com is the world's biggest online dating and personals property, according to the November 2005 global ranking of the Personals category by industry-leading independent measurement firm comScore Media Metrix. Number one across North America and Europe, Match.com operates leading subscription-based online dating sites in 32 countries, in 18 languages and spanning six continents. Match.com also powers online dating on MSN across Europe, Asia, the United States and Latin America and is the premier provider of personals for Love@AOL. Match.com is an operating business of IAC/InterActiveCorp (NASDAQ:IACI).
(1) Actual storage may be less; 1 GB = 1 billion bytes
Match.com(TM) is a trademark of Match.com, L.P.
PlaysForSure(TM) is a trademark of the Microsoft Corporation