-- Live Access - Free live telephone access to highly trained and specialized Plasma TV consultants who are empowered to help customers resolve issues and provide expert advice on set-up, operation, troubleshooting, integration of the Plasma TV with other home entertainment components, and other support-related issues. -- Priority Service - A Panasonic representative with call you within 24 hours of notification to schedule an in-home service visit. -- Panasonic Plasma Concierge Benefits Card -- Provides customers with all the information they need to quickly get support and access their privileges, including a dedicated toll-free telephone number. -- A range of additional services to be introduced in September are expected to include access to exclusive online content, personalized product information, and online chat capabilities connecting customers to Plasma experts in real time.

"A true concierge is one that customers can rely on to be responsive, proficient and dedicated to optimizing their satisfaction," said Professor Michael Mulvey, Visiting Associate Professor of Marketing, Rutgers Business School.

"From the philosophy to the experts-on-call, the Panasonic Plasma Concierge program delivers bona fide customer service. Like an accomplished concierge, Panasonic assumes a 'make-it-happen' attitude that hints of a delightful experience with the new technology. The program distinguishes Panasonic from its competitors as it provides a new standard of customer care. I admire Panasonic for getting inside the minds and lives of customers to inspire the creation of this innovative program."

Information on the program will be included inside all Plasma television packaging and accessible via the Panasonic website at http://www.plasmaconcierge.com/.

About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Information about Panasonic products is available at http://www.panasonic.com/. Additional company information for journalists is available at http://www.panasonic.com/pressroom.

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