The season to be jolly has come and gone. And if you're one of the many who say losing weight is your New Year's resolution, Rite Aid can help you shed the holiday heavies with the free Rite Weigh Challenge available in all Rite Aid stores.
Rite Aid, partnering with Lindora, Inc., America's leading medically supervised weight control program, is challenging America to lose weight and become healthier. With a medically-based program, Lindora has been safely helping people lose weight rapidly for over 35 years. With Lindora's expertise, Rite Aid has developed a 10-week program that provides the tools and motivation needed to lose 10% of your body weight and make major improvements in your health. Earlier this year, Rite Aid announced a partnership with Lindora to open in Orange County, CA the first in-store health care clinics that also offer medically supervised treatment for weight management. Lindora opened its first health care clinic in a Rite Aid store in Costa Mesa, CA on October 2, 2006, and two more are scheduled to open in Newport Beach and Laguna Nigel, CA in February 2007.
"Being overweight can contribute to over fifty other health problems including heart disease, diabetes and arthritis," said Mark de Bruin, Rite Aid's senior vice president of pharmacy. "Rite Aid is encouraging people to lose excess weight and get healthy for the New Year by offering a free, safe, easy to follow, medically based weight lose program. We leveraged Lindora's expertise to create a 10-week program that will help people reach their weight loss goals and, as always, Rite Aid pharmacists are specially trained to assist people along the way."
The Rite Weigh Challenge includes a free travel size planner, available only at Rite Aid stores, that offers a step-by-step outline of the 10-week program complete with daily and weekly goals for calorie in-take, healthy food choices and an exercise plan. Valuable information on food serving sizes, sample meal plans and a weekly chart to record weight, water, calorie, carb, protein and fat intake and daily exercise are all part of the planner. Along with motivational tips and quotes to keep you going.
A Healthy Weight guide is also included in the program and offers tips and advice from your Rite Aid pharmacist including how to measure Body Mass Index, weight loss success strategies, a comprehensive guide to the Food Pyramid, and an exercise program compliments of Fitness Magazine.Fitness, published by Meredith Corp., is a leading women's magazine targeting womens' wellness interests. All participants will also have free access to a special website on www.riteaid.com with additional tools such as more sample menu plans, on online weight tracker, daily emails and tips for encouragement and a Body Mass Index calculator. Visitors can also register for the Rite Weigh Challenge on-line and print out similar food and exercise tracking information.
Upon program completion, participants are encouraged to submit their feedback and five lucky Rite Weight Challengers will win their choice of a $500 Rite Aid Gift Card, a $500 SpaFinder Gift Certificate or a one-year membership to Bally Total Fitness.
The Rite Weigh Challenge is part of a bigger healthy weight management initiative in all Rite Aid stores during the month of January and is part of the company's commitment to educating patients on maintaining a healthy lifestyle and offering programs and services that help people get healthy and stay healthy. Other previous initiatives include diabetes awareness, vitamin education, summer skincare, allergy awareness and maintaining a healthy heart.
Established in 1971, Lindora offers a multi-faceted, medically supervised program combining diet, moderate exercise and motivational tools to help patients become Lean for Life®. Emphasizing the philosophy of “Eat Better, Move More, Stress Less™†the program helps 4,000 patients each day at its 35 Southern California medical clinics and thousands more through its online programs and best-selling books. Lindora is a member of the Partnership for Healthy Weight Management, a coalition composed of the U.S. Food and Drug Administration, Federal Trade Commission, Centers for Disease Control and the National Institutes of Health. For more information, visit www.lindora.com.
Rite Aid Corporation (NYSE:RAD) is one of the nation's leading drugstore chains with annual revenues of $17.3 billion and approximately 3,320 stores in 27 states and the District of Columbia. Information about Rite Aid, including corporate background and press releases, is available through the company's website at www.riteaid.com.
