DIRECTV, Inc., the nation's leading satellite television service provider, has named Euro RSCG Latino as the creative and media agency-of-record for its Spanish-language programming service. In this position, the New York-based firm will handle all marketing communications functions.
"This year, DIRECTV is changing the face of its Spanish-language programming platform and is excited to bring in a fresh, creative perspective to help develop a new relationship with and communicate new messages to our Spanish-language customers across the country, said John De Armas, vice president, International, DIRECTV, Inc. "After reviewing a number of top U.S. Hispanic agencies, Euro RSCG Latino met our needs on all levels. They came to the table with a unique set of ideas that seamlessly execute DIRECTV's new strategy and we are excited to be working together with their team.
"We are proud to have DIRECTV as a client, and applaud the company's willingness to approach the U.S. Latino market in an innovative, truly integrated way," said Gustavo Razzetti, CEO of Euro RSCG Latino. "We are eager to delve into Euro's trademarked CBI (Creative Business Ideas®) process, a media-neutral approach that places primary emphasis on what is best for the brand."
Recently proclaimed "Global Agency of the Year by Advertising Age and "Advertising Network of the Year by Campaign, Euro RSCG is the world's fifth largest global agency, with 233 offices across the globe that specialize in advertising, branding, marketing, interactive, healthcare and public relations. Euro RSCG's key clients include Ford Motor Co., Reckitt Benckiser, Danone Group, PSA Peugeot Citroen, Citigroup, Bayer, Schering-Plough Corp., LG Group, Carrefour, and Sanofi-Aventis.
DIRECTV offers the widest array of Spanish- and English-language programming available, at affordable prices. The service provides access to top programming from Mexico, Central and South America, Spain, Puerto Rico and Dominican Republic with more than 35 Spanish-language channels(a) including sports, movies, music, news and educational networks and more that 230 English-language channels of DIRECTV® programming, featuring the largest selection of pay per view choices and sports programming available. For pricing please visit DIRECTV.com or call 1-866-363-1212.
(a) Includes English-language broadcast channels with alternate Spanish audio.
About DIRECTV, Inc.
DIRECTV, Inc., the nation's leading satellite television service provider, presents the finest television experience available to more than 16 million customers through exclusive content, industry-leading customer service (which has surpassed cable for six years running) and superior technologies. Each day, DIRECTV subscribers enjoy over 250 channels of 100% digital picture and sound; exclusive programming and the most comprehensive collection of sports programming available anywhere including NFL SUNDAY TICKET, and MLB EXTRA INNINGS. DIRECTV (NYSE:DTV) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan, US Open Interactive and YES Network Interactive and will soon have the capacity to offer 150 national channels in HD. For the most up-to-date information on the Company, please visit directv.com.
About Euro RSCG
Euro RSCG Worldwide, a leading integrated marketing communications agency and Advertising Age's 2006 Global Agency of the Year, is made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, and Asia-Pacific. Euro RSCG provides advertising, marketing services, corporate communications, and interactive solutions to global, regional, and local clients. The agency's client roster includes Airbus, Air France, BNP Paribas, Capgemini, Charles Schwab, Danone Group, Diageo, IBM, Jaguar, L'Oréal, LVMH Louis Vuitton, PSA Peugeot Citroen, Reckitt Benckiser, sanofi-aventis, Schering-Plough, Verizon, and Volvo. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext Paris SA: HAV.PA).
