Hungarian Telephone and Cable Corp. (AMEX:HTC) announced today that it will now market all of its products and services under a single unified brand name - Invitel.
Prior to the acquisition of Invitel in April 2007, Hungarian Telephone and Cable Corp. ("HTCC") marketed its products and services under 3 brand names: Hungarotel, PanTel and PanTel Technocom. Following the Invitel acquisition, HTCC commissioned large scale brand research studies conducted by independent research companies. The results showed that Invitel was the most recognized and favored brand when compared to HTCC's existing brands.
The studies showed that Invitel is seen as an honest, fair and reliable service provider and that the Invitel brand name stands for fundamentally positive values including strong customer orientation and good customer relationships. Invitel is also viewed as innovative. HTCC intends to keep these core values while further strengthening the Invitel brand name by striving to become an even more dynamic and vibrant service provider. This will enable HTCC to further differentiate the Invitel brand from its competitors. The rebranding campaign will be launched this fall.
HTCC with its pool of experience, enlarged and harmonized product portfolio and the brand power of Invitel will now be able to respond even faster and more effectively to both general and unique customer needs.
ABOUT HUNGARIAN TELEPHONE AND CABLE CORP.
Hungarian Telephone and Cable Corp. is the number one alternative and the second largest fixed line telecommunications and broadband Internet Services Provider in the Republic of Hungary with more than 700,000 customers in Hungary. In addition to delivering voice, data and Internet services in Hungary, it is also a major player in the Central and Eastern European wholesale telecommunications market.
Note: This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. These and all forward-looking statements are only predictions or statements of current plans that are constantly under review by the Company. Such statements are qualified by important factors that may cause actual results to differ from those contemplated, including as a result of those factors detailed from time to time in the company's Securities and Exchange Commission filings. The foregoing information should be read in conjunction with the company's filings with the U.S. Securities and Exchange Commission including, but not limited to, reports on Forms 10-K and 10-Q. The company has no obligation to update or revise these forward-looking statements to reflect the occurrence of future events or circumstances.
