LONDON (Thomson Financial) - Diageo PLC said it has been granted a three year global distribution and joint marketing agreement by Industrias Licoreras de Guatemala group of companies for the Zacapa Centenario rum brand, effective April 1.
Diageo said the agreement will give it the global distribution rights although some countries in Central America including Guatemala will be excluded.
The international drinks and spirits group said at the end of the three years it has an option to buy a 50 pct equity stake in the brand subject to performance criteria.
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