Company Announces the Implementation of Marketing Campaigns and a Successful Start-up in attracting New Customers to its On-Line Subscription Business
Global Investor Services, Inc. (OTCBB:GISV) announced today that it has successfully raised $850,000 in its Private Placement Offering. This capital will be deployed in marketing and advertising efforts and business operations as described in the offering. The company projects that this capital will provide a significant future period of operational stability as it expands its business offerings in growing its business.
On the marketing front, the company is implementing several marketing and advertising initiatives to acquire new customers for its unique education programs. In addition, the company is now positioned to fund new customer acquisition efforts through the partner marketing agreements.
Specifically, the company has signed a contract to produce two TV commercials and to advertise, in the coming weeks, on television to create greater awareness of GIS and to promote its InvestView Trading Room products on financial television channels. In addition, the company has signed an agreement and committed funding to implement an online webinar campaign with a specialist online marketing firm. The company is also implementing three telesales campaigns behind the new customer leads that its webinars have generated.
In the past three months the company acquired more than 200 new customers via its online webinars which it marketed by e-mail to its internal database. During this period the company conducted three internal webinar marketing initiatives which attracted over 1,500 registrations for attendance and actual total attendance for the three webinars reached over 900 people. The company’s telemarketing and selling efforts to these leads continue and the company plans to conduct more specialized webinars to attract new customers.
The company continues to receive positive customer feedback from its webinar offerings and for its investor education products. A sample of customer comments follows.
“All the webinars I have attended are awesome!" - Brenton S., St. Miachael, MN
“I thought the webinar on Fibonacci’s was one of the best that I have ever seen and it has already been very helpful in my trading. Thank you!” - Alesa H., Pilot Mountain, NC
“Your approach to teaching is like Henry Ford’s, in that you want to give the most value for the lowest price. You should be very successful.” - John D., Bloomfield, MI
“I was using Bollinger Bands to realize the extremes, but you showed better use of it and that was very helpful in making trade decisions.” - Pranav B., NJ
About Global Investor Services, Inc. The Company provides and delivers online a comprehensive program of investor education, offers proprietary investor search tools and trading indicators, distributes financial news and publishes financial information through its Investment Tools and Training and Razor Data divisions.
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Contacts:
Global Investor Services, Inc.
Bill Kosoff, 212-227-2242
CFO
