JCEC Public Relations announced its partnership with the YWCA Greater Los Angeles (YWCA/GLA). The firm was hired by YWCA/GLA as the agency of note to launch a 3 year integrated marketing communications plan to include advertising, public relations, media relations, direct marketing, event marketing, community relations and talent relations.
The key objective of the integrated marketing communications plan is to “connect, excite, engage and reward”. The agency will work to create a VIP experience for all supporters of the YWCA/GLA core mission, which is to “eliminate racism, empower women”. Jeanine Taylor, President of JCEC Public Relations said “YWCA Greater Los Angeles has a history of achieving herculean accomplishments to benefit the least of us in our society. We are so proud to join their team in continuing to fight the good fight of protecting human rights, promoting equality and securing fair access to the American Dream.”
The YWCA Greater Los Angeles has served Los Angeles since 1894. YWCA/GLA offers a myriad of programs focusing on six key areas of service: Advocacy, Child Development, Youth Empowerment Services, Sexual Assault Intervention Services, Workforce Development and housing, and Senior Empowerment Projects. Faye Washington, CEO of the YWCA/GLA said, “We are thrilled to launch this partnership with JCEC Public Relations. They exemplify excellence and understand the urgency of our mission.”
JCEC Public Relations (www.jcec.com) has successfully represented other non profit organizations including Magic Johnson Foundation, American Kidney Fund, Susan G. Komen for the Cure® Los Angeles County Affiliate, Jenesse Center and more.
About JCEC Public Relations
JCEC Public Relations is an award winning integrated marketing communications firm based in Los Angeles, CA. The agency’s past and present client list includes Delta Air Lines, Diageo, YWCA Greater Los Angeles, Susan G. Komen for the Cure® Los Angeles County Affiliate, Magic Johnson Theatres, Magic Johnson Foundation, Jenesse Center, BET Hip Hop Awards, Trumpet Awards, AFC Enterprises, HBO, Harvard Business School Alumni Association, The Athlete’s Foot, McDonald’s Heritage Bowl, American Kidney Fund, Halle Berry Celebrity Golf Classic and more. For more information on JCEC Public Relations, visit www.jcec.com.
About YWCA Greater Los Angeles
The mission of YWCA Greater Los Angeles (YWCA/GLA) is to create opportunities for women's growth, leadership and power in order to attain a common vision: peace, justice, freedom and dignity for all people. For over a century, the YWCA Greater Los Angeles has provided housing and supportive services. YWCA/GLA is creating a safe space to live, learn and grow through a model of community centers and housing. In partnership with diverse stakeholders, the YWCA/GLA is on a mission to transform lives, build self-reliance, and ultimately strengthen communities. For more information on YWCA/GLA, please visit www.ywcagla.org.
Contacts:
JCEC Public Relations
Jeanine Taylor, 213-399-5301
jcecpr@gmail.com
