PlayFirst Recruits Veteran Industry Executive to Expand Company’s Strategic Vision
PlayFirst, Inc., the award-winning entertainment company, today announced that Frances Dillard, a consumer business and marketing industry veteran, has been named the company’s new Vice President of Marketing. With this hire, PlayFirst expands its ranks to continue its rapid growth as a leading interactive games company responsible for critically acclaimed franchises, delivering content across multiple platforms, including PC, iPhone, next-generation consoles and portable devices.
Ms. Dillard has spent more than 20 years creating consumer brand experiences and driving profitable growth through technology-based innovation. She is most recently from Disney Consumer Products where her focus was leading global strategy and business development on key brands for infants and parents. Previously, Ms. Dillard was a Vice President with LeapFrog serving as a General Manager and global business lead for a portfolio of technology-based educational products and web-connected platforms. She also held positions at Mattel, The Learning Company and ABC’s Good Morning America. She is an MBA graduate from Pennsylvania State University.
“Frances brings a wealth of experience managing premier consumer brands and driving product marketing, making her a great fit for PlayFirst,” said Mari Baker, CEO of PlayFirst. “Frances joins the PlayFirst team at a time when her experience with brand positioning and her talents in marketing to women, will help the company expand even further in a rapidly changing technology marketplace.”
As Vice President of Marketing, Ms. Dillard is responsible for expanding PlayFirst''s strategic vision and business goals through marketing, merchandising and customer experience. She will oversee the continued growth of PlayFirst''s award-winning products - such as the Diner Dash®, Dream Chronicles® and Chocolatier® franchises - as well as corporate communications, overall brand positioning, product marketing, and creative services.
Celebrating its fifth year, PlayFirst has built successful consumer brands that appeal to everyday gamers, young and old. This year, PlayFirst has released the popular sequel Chocolatier: Decadence by Design™, Cooking Dash 2™, Wedding Dash™ and DinerTown Detective Agency™. This fall,PlayFirst will be launching an all-new adventure experience with Avenue Flo™, starring Flo, the no-nonsense entrepreneur from PlayFirst’s Dining Dash series.
For more information on PlayFirst, visit www.playfirst.com.
About PlayFirst
PlayFirst is an innovative entertainment company dedicated to making games appealing to everyone. By creating engaging story worlds that capture the imagination and bringing them to life across popular platforms worldwide, including PC, Mac, mobile, handheld, and console, PlayFirst teams make quality gaming experiences available everywhere consumers want to play. The company''s portfolio includes world-renowned titles, such as Diner Dash(R), Wedding Dash(R), Cooking Dash(R), Chocolatier(R), and Dream Chronicles(R). PlayFirst games are available in major retailers and on more than 500 sites in 20 languages. For more information, visit www.playfirst.com.
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Dana Whitney, 510-893-3271
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