LONDON, Sept 27 (Reuters) - J Sainsbury Plc, Britain's third-biggest grocer, said on Sunday it planned to make a multi-million pound investment over five years in a coupon-based loyalty scheme.
Sainsbury said customers will be given money-off coupons at the till for hundreds of branded and own-label products in what will be its biggest investment in customer loyalty since it launched its Nectar card in 2002.
'It's a really practical way for people to stretch their budgets, especially in the current economic environment,' said Customer Director Gwyn Burr.
(Reporting by Matt Scuffham; Editing by David Holmes) Keywords: SAINSBURY/LOYALTY (matthew.scuffham@reuters.com; +44 20 7542 6734) COPYRIGHT Copyright Thomson Reuters 2009. All rights reserved. The copying, republication or redistribution of Reuters News Content, including by framing or similar means, is expressly prohibited without the prior written consent of Thomson Reuters.
Sainsbury said customers will be given money-off coupons at the till for hundreds of branded and own-label products in what will be its biggest investment in customer loyalty since it launched its Nectar card in 2002.
'It's a really practical way for people to stretch their budgets, especially in the current economic environment,' said Customer Director Gwyn Burr.
(Reporting by Matt Scuffham; Editing by David Holmes) Keywords: SAINSBURY/LOYALTY (matthew.scuffham@reuters.com; +44 20 7542 6734) COPYRIGHT Copyright Thomson Reuters 2009. All rights reserved. The copying, republication or redistribution of Reuters News Content, including by framing or similar means, is expressly prohibited without the prior written consent of Thomson Reuters.
