TOKYO, Nov 20 (Reuters) - The benchmark Nikkei average fell 0.8 percent and the broader TOPIX was 0.3 percent lower on Friday.

The following stock was on the move:

**SONY FALLS AFTER ANNOUNCING NEW BUSINESS STRATEGY**

Sony shares fall 2.6 percent to 2,405 yen after it pushed back an elusive target of an operating profit margin of 5 percent to March 2013 and said it aims to make its videogame and TV operations profitable next year.

Sony's TV business is in its sixth straight year of losses as it struggles to compete with South Korean rivals such as Samsung Electronics Co Ltd, and analysts say it will be difficult for the unit to turn profitable soon.

0017 GMT

(Reporting by Tokyo bureau) ((Tokyo Markets Team; tokyo.markets@thomsonreuters.com; +81-3-6441-1872)) ((If you have a query or comment on this story, send an email to news.feedback.asia@thomsonreuters.com))

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