Encore Media Partners announced today that it has signed an agreement with the American Film Market (AFM), the premier global marketplace for the independent motion picture production and distribution industry and a Tradeshow Week 200 show, for its 31st event, scheduled for November 3 – 10, 2010 at multiple venues in Santa Monica, CA.
Under the Agreement, Encore will advise AFM on overall marketing strategy, and provide a wide range of services to execute domestic and foreign marketing programs. Encore will also work closely with AFM on several key initiatives, including the launch of a new show web site, introduction of social and mobile media programs, and its participation in the U.S. Department of Commerce International Buyer Program.
"We are delighted that AFM has chosen to work together with Encore on promoting its show, and to be continuing our relationship with this important international event for the film industry," said Cristopher Levy, Managing Partner, Encore Media Partners. "We look forward to collaborating with AFM to introduce the show to new buyers and other film industry professionals, and maximize the value proposition to attendees, exhibitors and sponsors."
About Encore Media Partners
Encore is an audience strategy, marketing and media buying agency, which specializes in local, national and international trade and consumer shows, exhibitions and conferences, and serves a diverse mix of clients, including leading show producers such as American Film Market, dmg world media, and TradeFair Group, an Access Intelligence Co. Encore helps its clients reach and engage their target audiences and achieve their objectives through its consulting, strategic and tactical marketing services and media buying and placement. More info is available at www.EncoreMediaPartners.com.
About the American Film Market (AFM)
Founded in 1981, the AFM has become the premiere global marketplace for the independent motion picture production and distribution industry. Acquisition and development executives, agents, attorneys, directors, distributors, festival directors, financiers, film buyers, film commissioners, producers, writers, the world's press and all those who provide services to the motion picture industry converge each year at AFM for eight days of deal-making, screenings, seminars, premieres and networking. The AFM is produced by the Independent Film & Television Alliance (IFTA), the trade association representing the world's producers and distributors of independent motion pictures and television programs. More information is available at www.AmericanFilmMarket.com.
Contacts:
Encore Media Partners
Cristopher Levy
310-497-4656
clevy@encoremediapartners.com
