SEO software market leader Searchmetrics will use proceeds to roll out products internationally.
Searchmetrics, leading vendor of SEO software and specialist in SEO analytics, takes a further step towards international expansion: Hamburg based venture capital firm Neuhaus Partners takes a stake in Searchmetrics and secures the financing of Searchmetrics' expansion plans. The investment amount is not disclosed by the parties.
Searchmetrics already laid the ground for successful internationalization and is active in Germany, Austria, Switzerland and the US. It analyzes the leading Search Engines Google, Bing, Yahoo, Yandex and Baidu around the world and could win first clients in the US. Regular attendance and presentations at international conferences for Search Engine and Online Marketing built Searchmetrics' strong reputation.
"After three years of successful work Searchmetrics as Search Analytics pioneer and market leader in Germany is optimally positioned for its international expansion." says Frank Penning, CTO of Holtzbrinck Digital, who has accompanied Searchmetrics since its inception by eLAB and SEO expert Marcus Tober.
"Searchmetrics – as the first provider of integrated software solutions for SEO – has established a new offering which is used especially in large-scale enterprises and in more than 30 online agencies to date", explains Matthias Grychta, Managing Partner at Neuhaus Partners. "Since there is no comparable vendor on the market at this point, the global expansion is the logical next step to take for Searchmetrics".
"With Neuhaus Partners we found a partner and investor who is very experienced in software businesses. Neuhaus Partners does not only contribute financial support but also adds an excellent network to our business", adds Dr. Horst Joepen, CEO of Searchmetrics.
About Searchmetrics:
Searchmetrics GmbH is the pioneer and leading vendor for Search Analytics software for enterprises. Along with traditional SEO consulting Searchmetrics developed and owns a unique server infrastructure and the software solutions Searchmetrics Suite and Searchmetrics Rapid. The SaaS solution allows Searchmetrics' clients to constantly aggregate and analyze large amounts of data by ranking websites, search keywords as well as the relevant group of competitors. This turns Searchmetrics into the leading provider of a web-based software service that guarantees their customers to achieve top positions with their websites in the search results of all leading search engines.
The fast growing business employs more than 50 people and helps to improve the ranking of renowned customers like bild.de, ProSiebenSat.1, ImmoWelt, Siemens and golem.de. Searchmetrics will enforce their commitment towards a global and international business and to distribute Searchmetrics Suite as SaaS with the assistant of a partner network.
Find out more about Searchmetrics and the Searchmetrics partner program under www.searchmetrics.com
About Holtzbrinck Digital:
Holtzbrinck Digital is the entity bundling all online businesses of Georg von Holtzbrinck publishing group. The Holtzbrinck Digital portfolio comprises renown companies like VZnet Networks (StudiVZ), Parship, Myphotobook, Abacho and buecher.de.
About Neuhaus Partners:
Neuhaus Partners GmbH is one of Europe's leading venture capital groups. It primarily invests in IT companies. Since its foundation in 1998, 52 investments have been made - Neuhaus Partners was the lead investor in 47 of these. Track record: two IPOs, eighteen trade sales, three buy-backs, ten insolvencies. Neuhaus Partners is now investing from its third generation of funds.
Further details regarding Neuhaus Partners can be found at www.NeuhausPartners.com.
Contacts:
ELEMENT C for Searchmetrics
Christoph Hausel , +49 (0)89/
72013720
c.hausel@elementc.de
