Barbie®, Hot Wheels® and Fisher-Price® Lines along with Hottest Entertainment Properties Unveiled at New York Toy Fair
Press kit materials are available online at www.virtualpressoffice.com/kit/MattelToyFair2010
Mattel:
| WHAT: | Â | Mattel launches an incredible new lineup of toys that are sure to spur kids' imaginations and bring popular brands and favorite characters "to life" through proprietary design and engineering innovations, as well as new concepts that make play interactive, fun and exciting. 2010 offers an unparalleled play experience with Mattel's portfolio of new, reinvented toys, as well as partnerships with some of the biggest names in kids' entertainment including Disney, Nickelodeon, Thomas & Friends and WWE. This year also marks the 80th anniversary of Fisher-Price, the leading brand of infant and preschool toys in the world. |
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| WHEN: | Friday, February 12- Wednesday, February 17, 2010 | |
| (Mattel's showroom opens two days before the industry show date) | ||
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| WHERE: | Mattel Showroom: ABOVE MAIN SHOW FLOOR | |
The Jacob K. Javits Convention Center - 4th FLOOR GALLERIA | ||
Entrance at 35th Street and 11th Avenue | ||
New York City | ||
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| VISUALS: | -- Interview and photo opportunities with Mattel and Fisher-Price executives | |
| -- Dynamic environment that brings to life all the hottest toys for 2010 | ||
| -- Full reveal and product demonstrations of never-before-seen toys | ||
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| RSVP: | * By appointment only and credentials are required in the Mattel Javits showroom. | |
| Please RSVP to: | ||
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Stefannie Bernstein | ||
Mattel Brands | ||
(310) 252-5327 | ||
Cell: (310) 343-5012 | ||
Stefannie.bernstein@mattel.com | ||
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Ellie Bagli x17 | ||
Kelley DeVincentis x14 | ||
Freeman Public Relations | ||
(973) 470-0400 | ||
Ellie Cell: (201) 953-1128 | ||
ebagli@freemanpr.com | ||
kdevincentis@freemanpr.com | ||
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Mattel Showroom Number: 212/542-1725 |
Contacts:
Mattel Brands
Stefannie Bernstein, 310-252-5327
Cell:
310-343-5012
Stefannie.bernstein@mattel.com
or
Freeman
Public Relations
973-470-0400
Ellie Bagli, x17
Kelley
DeVincentis, x14
Ellie Cell: 201-953-1128
ebagli@freemanpr.com
kdevincentis@freemanpr.com
or
Mattel
Showroom Number: 212/542-1725
