Sonova Holding AG, the world's leading provider of hearing systems, announced today the addition of the Sona brand to its portfolio. This new brand represents cutting-edge hearing systems featuring a new service concept for audiologists and consumers and further extends the most comprehensive range of professional hearing solutions in the industry
By launching Sona, the Sonova Group is introducing a novel business concept combining a specialized product portfolio with easy fitting and simplified logistic processes, which are unique in the industry. The new brand broadens the portfolio of the established hearing solutions of Phonak and Unitron and is aimed at the market segment for mild-to-moderate hearing loss. It features mainly the integrated service concept providing audiologists with new opportunities to make their hearing solutions more accessible to consumers.
"With Sona products, we are offering hearing specialists optimized and simplified online ordering and storage processes that are unique within our industry," said Valentin Chapero, CEO of the Sonova Group. "Consumers benefit from the immediate availability of tailored hearing solutions and straightforward access to their first experience of improved hearing – a key factor in successful fitting and in the subsequent decision to buy."
Two types of products are available under the new brand: "Sona:vogue micro" is a high-tech device worn behind the ear and "Sona:vogue intro" is the corresponding in-the-ear solution. Both product types are available in three different price/performance categories.
Following its successful roll-out onto the Belgian market, Sona will now be launched progressively in selected European countries and in the US.
Disclaimer
This Media Release may contain forward-looking statements which offer no guarantee with regard to future performance. These statements are made on the basis of management's views and assumptions regarding future events and business performance at the time the statements are made. They are subject to risks and uncertainties including, but not confined to, future global economic conditions, exchange rates, legal provisions, market conditions, activities by competitors and other factors outside the company's control.
About Sonova
Sonova is the leading provider of innovative hearing healthcare solutions. The globally active group is the world's top manufacturer of hearing systems, the market leader in wireless communication systems for audiology applications, develops and manufactures advanced cochlear implant systems and provides professional solutions for hearing protection. Sonova is pursuing a clear growth strategy and is intent on building its market share. To this end it is constantly expanding its existing business segments and branching out into other areas of the hearing healthcare industry.
Present in over 90 countries, and with a workforce of over 5,600 employees, Sonova generated sales of CHF 1.249 billion in the financial year 2008/09 and a net profit of CHF 284 million. This financially strong group of companies bases its success on innovation, customer focus and proactive cost management.
The company has been successfully promoting understanding and communication for over 60 years, and is ideally positioned to benefit from the trends in this growth industry.
For more information please visit www.sonova.com.
Sonova shares (ticker symbol: SOON) have been listed on the SIX Swiss Exchange since 1994.
Contacts:
Sonova
Dr. Holger Schimanke, +41 58 928 33 44
Director
Investor & Corporate Relations
holger.schimanke@sonova.com
or
Gina
Francioli, +41 58 928 33 47
Investor & Corporate Relations
gina.francioli@sonova.com
