National Cheesecake Day is July 30 and The Cheesecake Factory is Offering Any Slice for Half Price

Friday, July 30 is National Cheesecake Day and The Cheesecake Factory is celebrating by offering guests who dine in any slice for half price. Choose from more than 30 flavors!

The Cheesecake Factory will debut its newest flavor – Reese''s® Peanut Butter Chocolate Cake Cheesecake – featuring chunks of Reese''s Peanut Butter Cups baked in Original Cheesecake with layers of delicious Fudge Cake and Caramel.

For every slice of Reese''s Peanut Butter Chocolate Cake Cheesecake sold over the next year, 25 cents will be donated to Feeding America, the nation''s largest hunger-relief organization. The Cheesecake Factory has donated more than $1.2 million to Feeding America over the past two years.

For more information, visit www.TheCheesecakeFactory.com.

Friday, July 30, 2010

All day – Find local business hours at www.thecheesecakefactory.com/locations

148 restaurants throughout the U.S. (dine in only)

* Lines of guests waiting to enjoy any slice for half price.

* The Cheesecake Factory managers to talk about cheesecake flavors, and how many guests they expect to serve on National Cheesecake Day.

* Whole cakes and slices of the new Reese''s Peanut Butter Chocolate Cake Cheesecake.

General Cheesecake Factory B-Roll is available via You Send It: http://tinyurl.com/nationalcheesecakeday

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