BIG D DIGITAL EXPERIENCE
Carmike Cinemas, Inc. (NASDAQ: CKEC), a leading DIGITAL cinema and 3D motion picture exhibitor, today announced the projected fall 2012 opening of a new Carmike Cinemas entertainment complex in the Bradley Square Mall in Cleveland, TN.
The new theatre named the Carmike 12 will feature twelve screens with total seating for over 2,000 guests and will be highlighted by a state-of-the-art "BIGD" auditorium, Carmike's critically acclaimed premium theatre environment.
Notes Carmike President and CEO David Passman: "We're providing the ultimate entertainment experience that centerpieces large format digital with bigger screens, bigger sound, and luxurious theatre seating for cutting edge presentation and the definitive enjoyment of our audiences. With the opening of the new location, the Cleveland area joins a select and growing list of communities across the nation offering Carmike theatre-goers the exciting new "BIGD" format.
Bradley Square Mall provides Carmike's new theatre location a strategic high-traffic retail center known for an exciting variety of over 50 national, regional and local retailers and eateries, including anchors Belk, JCPenney, Sears and Kmart as well as American Eagle Outfitters, Aéropostale, Bath & Body Works, maurices, Finish Line, Hibbett Sports and many others.
"Bringing a theatre group of Carmike's high quality to Bradley Square Mall and the Cleveland area is something we recognized as very important and we applaud Carmike Cinemas for their commitment to make this happen," said Stacia Shahan, General Manager for Bradley Square Mall. "This will be a major amenity for Cleveland and the greater Bradley County area and a major addition to the region's economy. The addition of Carmike is a significant component of a major redevelopment we have planned for Bradley Square. The redevelopment will greatly enhance the "mall experience," for all patrons and will be a huge benefit for residents throughout the trade area. Bradley Square Mall will truly be a "one stop," a must experience destination providing excellent dining, shopping and entertainment venues for patrons of all ages and interests. We appreciate the support our customers have always provided the mall and we are excited as we continue to strengthen our bond with the community."
Expected to draw area movie-goers to the "BIGD" Experience will be the totally enhanced theatre amenities offered by a wall-to-wall screen measuring over 60 feet wide and three stories tall, boosted by the latest in 7.1 surround sound and Digital projection of both 2D and 3D features. In technical terms, Carmike's "BIGD" DIGITAL Experience is powered by a cutting edge Christie Brilliant 3-D flash projector. Images are projected onto a colossal wall-to-wall, ceiling-to-floor screen. The end result is a light output of 30,000 lumens, creating a picture quality with noticeably higher resolution than HD.
The new environment will be further embellished by the comfort of plush leather high-back rocking seats placed for optimal viewing in a stadium seating configuration.
"The success over the past years of 3-D releases for features like 'Avatar,' 'Toy Story 3', 'Transformers Dark of the Moon,' and the record-breaking new 'Harry Potter and The Deathly Hallows Part 2' and 'Cars 2 3D,' proves that audiences are excited about and enjoy the new DIGITAL experience, and are demanding it," notes David Passman. "These early successes will no doubt persuade producers to release more movies in this format, and with the "BIGD" experience – in either 3-D or 2-D DIGITAL – Carmike has the full capability to provide our audiences with the technology and total luxury that brings theatre-going to a new level."
Commenting on the fall 2012 addition of Cleveland to the family of "BIGD" Experience locations, Terrell Mayton, Director of Marketing noted: "Whether it is a movie, concert, sporting event, motivational speaker or church service, patrons will find the "BIGD" placing them at the heart of the event."
About Carmike Cinemas (NASDAQ: CKEC) -www.carmike.com
Carmike Cinemas, Inc. is a U.S. leader in digital cinema and 3-D cinema deployments and one of the nation's largest motion picture exhibitors. As of June 30, 2011 Carmike had 235 theatres with 2,215 screens in 36 states. Carmike's digital cinema footprint reached 2,083 screens, including 207 theatres with 724 screens that are also equipped for 3-D. Carmike's focus for its theatre locations is small to mid-sized communities.
About Bradley Square Mall
Bradley Square Mall is located at 200 Paul Huff Parkway NW in Cleveland Tennessee. The 511,777-square-foot regional mall features an exciting variety of over 50 national, regional and local retailers and eateries, including anchors Belk, JCPenney, Sears and Big Kmart as well as American Eagle Outfitters, Aéropostale, Bath & Body Works, maurices, Finish Line, Hibbett Sports and many others. Shopping hours are Monday through Saturday from 10:00 a.m. to 9:00 p.m. and Sunday from 12:00 p.m. to 6:00 p.m. For more information, visit www.ShopBradleySquare.com
Contacts:
Carmike Cinemas, Inc.
Terrell
Mayton, 706.576.3464
Director of Marketing
or
Bradley
Square Mall
Stacia Shahan, 423.472.2393
stacia@morrison-usa.com
