The customer relationship marketing (CRM) firm, Merkle (www.merkleinc.com), which is the nation's largest privately-held agency, was honored at yesterday's 2011 NCDM Database Excellence Awards Luncheon & Ceremony with the Silver award in the business-to-business marketing category. The award was based on the company's work with Schneider Electric, a global specialist in energy management.
The NCDM sponsors and presents the awards at its annual conference and exhibition, which was held this year at Caesars Palace in Las Vegas, and focused on Engaging Customers Using Data and Technology. The awards honor organizations that are engaging customers using data and technology to improve the quality of marketing programs and achieve measurable results and increased value to the bottom line.
Merkle's relationship with Schneider Electric involved the successful development of an enterprise CRM database and included a comprehensive data quality analysis, international and domestic data sourcing, data cleansing, international merge/purge, analytical services, CRM strategy, database design and modification, systems design, process design and change management consultation.
"The solutions that we are providing to Schneider Electric represent a wide variety of the database and CRM tools that Merkle has to offer the global marketplace," said Joseph Colletti, vice president of database solutions for Analytici, a Merkle Company. "We are proud to be recognized by the NCDM as a leader in providing b-to-b and consumer-focused customer relationship marketing solutions that help our international clients maximize the value of their customer portfolios."
About NCDM
Co-sponsored by DIRECT magazine and the Direct Marketing Association (DMA), the National Center for Database Marketing (NCDM) Conference is dedicated exclusively to the database marketing industry. NCDM's annual Conference brings suppliers and decision makers together to discuss practical approaches to today's marketing challenges using consumer information and technology. With previous speakers from companies such as NYTimes.com, Disney, Zappos, and Harrah's Entertainment, it attracts executive, director and managerial level professionals, from a broad spectrum of industries, who are responsible for their company's marketing and database initiatives including: analytics, marketing optimization, customer engagement, CRM, loyalty & retention, interactive marketing, and more.
About Merkle
Merkle, a customer relationship marketing (CRM) firm, is the nation's largest privately-held agency. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate Integrated Customer MarketingTM programs. With more than 1,500 employees, the privately held corporation is headquartered near Baltimore in Columbia, Maryland with additional offices in Boston; Chicago; Denver; Little Rock; Minneapolis; New York; Philadelphia; Pittsburgh; Seattle; Hagerstown, MD and Shanghai. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
Contacts:
Merkle Inc.
Sarah Piccirilli, 443-542-4288
SPiccirilli@merkleinc.com
