WASHINGTON (dpa-AFX) - Live Nation Entertainment Inc. (LYV) announced that it has acquired BigChampagne Media Measurement. Live Nation said it will continue to invest in the development of BigChampagne's core analytics engine and products including Ultimate Chart, Ultimate Awards and Ultimate Chart Pro.
BigChampagne is a leading developer of technologies for collecting, analyzing and distributing media metrics.
BigChampagne's Ultimate Chart platform will power social discovery, content relevancy and product personalization across Live Nation's businesses.
As a part of Live Nation's Live Analytics group, BigChampagne will introduce comprehensive business intelligence solutions for entertainment businesses, brands and lifestyle marketers.
Live Nation Entertainment named Founder Eric Garland General Manager of LiveNation.com and co-founder Joe Fleischer as SVP of Content & Product Strategy for LiveNation.com.
Copyright RTT News/dpa-AFX
