WASHINGTON (dpa-AFX) - Smithfield Foods Inc. (SFD) and Richard Petty Motorsports or RPM announced that the consumer packaged foods company headquartered in Smithfield, Virginia has entered into a multiyear, integrated partnership with the legendary Richard Petty Motorsports NASCAR team starting in 2012.
As part of its agreement with Richard Petty Motorsports, Smithfield said that it will be utilizing a number of its core brands as well as unique and engaging promotional initiatives throughout this racing season to communicate with existing customers and introduce others to the company's many fine products.
In addition, NASCAR fans will see a variety of Smithfield brands adorning the legendary No. 43 Ford Fusion as primary sponsor in fifteen NASCAR Sprint Cup Series events in 2012, including the first event of the season, February's Daytona 500.
Smithfield brands include Farmland, Eckrich and Curly's, among others, as well as Helping Hungry Homes, one of Smithfield's premier community-outreach brands.
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