Research and Markets(http://www.researchandmarkets.com/research/2ba7dc/bml_uk_2012_travel) has announced the addition of the "BML UK 2012 Travel Report" report to their offering.
Understanding consumer attitudes towards travel guides and travel information
For the past few years, travel publishers have become increasingly aware of challenges to their traditional paper-based business models. Since 2009, sales of travel guides in the UK have fallen by over 11% in value.* It is critical for travel publishers to fully understand the reasons for this. Is it the economic climate? Is it the crisis among traditional book retailers? Or is there a major consumer migration to digital - and often free - travel information? Only by understanding how their customers' habits are changing can travel publishers continue to meet customer requirements successfully.
In the 52 weeks ending 4th September 2011, British consumers purchased an estimated 7.3 million travel guides and spent 55m on them. However, purchases of travel guides have been decreasing over the past three years, down by over 11% in value terms since the 52 week period ending 6th September 2009.
This new survey aims to provide publishers with critical information to help in these challenging times. The BML 2012 UK Travel Report, the first in a new series of studies to look in detail at traveller's information sources, will analyse customers in three unique categories: travel guide buyers, non-guide book buyers and non-book buyers. It will explore their travel and travel planning process and reveal the profile of the British traveller in 2011 by examining:
Which sources were used to choose the destination, plan the trip, book the trip and on the trip itself
- Which types of resource were used to plan the trip: paper or digital; paid for or free
- Which resources were used to decide how to get there; where to stay; where to eat; what to see
- Which brands are used and how they are rated
- How consumers' use of travel information is evolving
For more information visit http://www.researchandmarkets.com/research/2ba7dc/bml_uk_2012_travel.
Contacts:
Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S.
Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
