New Fashion Doll Line Lets Girls Use Imagination and Creativity with Unique Open-Ended Fashion Play
Pony Royale, a new girls line starring beautiful princess ponies, steps onto the red carpet of the toy world – the fashion doll aisle - bringing a fresh new approach to princess play in the fashion doll category. Pony Royale combines girls favorite play patterns - hair play, fashion play and nurturing play – to give girls endless hours of open-ended creative play with a fun and easy fashion system. The full collection, featuring 12 Princess Ponies, all with the ability to mix-and-match their manes, tails and fashion pieces, will debut at the 2012 American International Toy Fair in New York City on February 12-15, 2012.
Pony Royale makes its debut at American International Toy Fair, bringing a new approach to princess play in the fashion doll category. (Photo: Business Wire)
The foundation of the Pony Royale brand is a back story that invites girls to imagine they are princesses taking care of the royal ponies. It's an empowering way for girls to play out their princess fantasies with imaginative storytelling and creative styling. The development team behind Pony Royale is on a mission to deliver enduring play value to a toy category that often loses its eminence when products are removed from their perfect packaging. In fact, fashion dolls often end up naked in the toy box because dressing the dolls can be so difficult for little hands.
Occupying booth #3037 at the Javits Convention Center, Pony Royale will unveil the 2012 product line-up, featuring:
Pony Royale™ Princess Pony Collection
The princess ponies of Pony Royale are truly beautiful. The 12 collectible ponies with jeweled birthstone blazes have a realistic and glamorous aesthetic. The innovative patent-pending Change- It-Up Hair™ gives girls the ability to instantly transform manes and tails for endless hours of hair styling fun. The mane and tail slide in and out easily, making it a perfect play feature for little hands.
Designed with realistic features and a touch of fantasy, the ponies have
articulated heads and they stand comfortably on their own for easy play.
Each pony comes with an extra mane and tail, a hair brush and one set of
Mix-It-Up Fashions™, including sparkly saddle blanket, a Saddlette™,
crown and skirt – for girls to style across all 12 ponies. With just two
ponies, girls can mix and match the fashion accessories to create over
60 different combinations. The Princess Pony Collection, featuring 12
ponies, delivers virtually unlimited play—with over 38 million
Price: $14.99 each
Availability: August 2012
Pony Royale™ Dressing Carousel Playset
This beautiful tented carousel, adorned with intricate royal details,
opens up to two-feet wide, revealing a dream closet fit for a Princess
Pony! The playset features display areas not only for her Change-It-Up
Hair™, but for her Mix-It-Up Fashions™, too, making it easy for the
Princess Pony to appraise her pony wardrobe and decide on just the right
fashion for the royal occasion. The Styling Center, with three mirrors
and storage for her hair brushes, jewelry, and Saddlettes™, lets girls
add the finishing touches. The Dressing Carousel comes with two Princess
Pony skirts which also dress the windows as fanciful curtains.
Availability: August 2012
Pony Royale™ Salon Style Assortment – Change-It-Up Hair™
Girls love ponies for their hairplay, so for even more Change-It-Up Hair™ play, Salon Style Assortments will also be available. Each assortment includes a unique mane and tail set, as well as decorative hair accents. With six initial styles, girls will be able to choose the perfect "do" for their Pony Princess! More fashions styles to come!
Pony Royale™ Designer Collection Assortment – Mix-It-Up Fashions™
A Pony Princess can never have too many fashions. With the Designer Collection Assortment, girls can add to their pony wardrobe with Mix-It-Up Fashions™. The Designer Collection Assortment will feature six themed fashions. Each assortment will come with a Saddlette™, saddle blanket, crown, skirt and decorative hair accessories. With more fashions to come.
About Razor USA LLC
Razor USA LLC, a leader in the toy industry, is known for delivering innovative, youthful products with exceptional play value. The company was founded in 2000 with the introduction of its now legendary Razor kick scooter, which transformed childhood outdoor fun. Razor products are now available worldwide, with a full range of wheeled goods such as kick scooters, electric scooters, caster-driven ride-ons and electric-powered mini-motorcycles and go-karts.
Based in California, USA, the company is currently expanding its product offerings with multiple new toy brands, across multiple toy categories, all with a focus on innovation and play value. The Razor USA LLC portfolio of brands includes Razor (scooters and ride-ons), RipStik (casterboards), Pocket Pros (fingerboards and yo-yos), Vapor (gel ammo blasters) and Pony Royale (fashion doll).
For more information about Pony Royale, please visit www.ponyroyaleworld.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5016742&lang=en
Coyne Public Relations
Susan Murphy, 973-588-2234
Razor USA LLC
Sheena Stephens, 818-519-1188