Leads360 ranks Neutron in 2nd place for Lead Volume in 2012 Lead Industry Report
Neutron Interactive (www.neutroninteractive.com), an online marketing company that specializes in lead generation, was recognized today as a top performer for volume growth among education lead providers by the market-leading consumer sales platform, Leads360. The second annual Leads360 2012 Lead Industry Report is an analysis of the lead industry and top lead generation firms.
"Neutron Interactive, like all our Lead Industry Award winners, has excelled in fostering innovation and channeling it into performance against the backdrop of one of the most challenging economies in history," said Nick Hedges, CEO and president at Leads360. "Leads360 recognizes Neutron for its achievement."
As stated in the report, 2011 was a challenging year for lead buyers within the education industry. The increased regulations caused many institutions to re-evaluate their lead sources – eliminating those that were less reliable in producing quality results. Among the schools surveyed, "quality" was found to be "an issue of compliance AND conversion" resulting in higher expectations of lead providers. Neutron Interactive was among those who ramped up their compliance initiatives and staff in 2011 to meet the quality requirements of its clients.
"Focusing on helping our clients meet their goals, we must proactively adapt to the changing regulatory environment of the education industry," said Dan Caffee, CEO of Neutron Interactive. "Our volume growth within the education sector can be attributed to our commitment to quality and compliance in 2011."
In the report, Neutron Interactive was ranked #2 in the category of volume growth for education lead providers. Volume growth was defined as "growth in the absolute volume of leads sold to the same set of clients between 2010 and 2011." The Leads360 2012 Lead Industry Report will be published March 29th, 2012 and is available for download now at leads360.com.
To learn more about Neutron's lead generation services, please visit Neutron Interactive at LeadsCon in Las Vegas this week in Booth #431 or online at neutroninteractive.com/expertise.
About Neutron Interactive
Neutron Interactive is a lead generation company based in Salt Lake City, Utah. The company's innovative solutions have been used across a wide range of industries, including recruiting, insurance, interactive media, and education. Neutron's success has earned the company recognition on the Inc. 500 in 2010 and 2011. For more information about Neutron Interactive, please visit www.neutroninteractive.com.
About The Leads360 2012 Lead Industry Report
The Leads360 2012 Lead Industry Report analyzes metrics generated from Leads360 client data spanning more than 23 million leads across 1,495 databases and all associated performance data from eight consecutive quarters. To ensure that our insights were based upon statistically significant data, not all Leads360 clients were included in the study. Clients were selected based on size, volume of leads, tenure, etc. Data was thoroughly cleaned and normalized to present accurate and relevant results while preserving the anonymity of our clients and the validity of the analysis.
About Leads360
Leads360 is the market-leading sales automation platform, proven to deliver smarter, more efficient sales processes and increased conversion rates for companies that sell to consumers. With unmatched expertise, drawn from managing more than 40 million prospects for more than 10,000 clients, Leads360 is the platform of choice for the largest and most successful consumer-focused sales organizations. Whether your prospects are generated online or offline, if you want to turn more prospects into customers, visit www.leads360.com.
Contacts:
Neutron Interactive
DeAnn Rowan, 801-692-4118
Sr. Manager,
Corporate Marketing Communications
deann@neutroninteractive.com
or
Leads360
Alyssa
Trenkamp, 310-765-7392
Public Relations Manager
atrenkamp@leads360.com
