WASHINGTON (dpa-AFX) - Interpublic Group of Companies Inc. (IPG) Tuesday said it has acquired London-based Frukt Communications. The company did not disclose any financial details of the deal.
'The acquisition of Frukt further strengthens Octagon's industry leadership in the global entertainment marketing business and strengthens its global reach,' commented Harris Diamond, CEO of Interpublic's Constituency Management Group, which includes Octagon. 'Our clients will benefit from this expanded focus to connect and engage with the passions of sports and entertainment fans across multiple platforms.'
Octagon is Interpublic Group's sports and entertainment unit.
Copyright RTT News/dpa-AFX