Free, location-based MyCityWay London24 app works in real-time to help Londoners and travelers alike navigate London
MyCityWay, the award-winning mobile concierge app that takes urban exploration to the next level for locals and tourists, today announces their partnership with Archant, the UK's largest privately owned regional media business, and its London24 digital brand to announce the launch of the new MyCityWay London24 mobile app in advance of several major international events.
From locating the nearest parking spot and checking up-to-the minute traffic through live camera images of London's busiest intersections to simply finding a coffee shop nearby, MyCityWay London 24 is the essential urban app for visitors and locals alike. At the tap of your fingertips, users can view movie showtimes, find places to eat nearby, spot great shopping in the neighborhood and connect with other users to share tips on places and events. With information on transportation, restaurants, things to do, shopping, nightlife and much more, MyCityWay London24 provides information for over 30 categories through one easy-to-use mobile app.
The mobile app covers the Greater London territory and comes just in time for this summer's major events in London: the Diamond Jubilee and the London 2012 Olympic Games. MyCityWay London24 is a free, real-time, location-based city guide app. With the intelligence of more than 30 specialized apps in one app, it is the ultimate discovery tool for all London-related information based on the user's specific location and purpose within the M25 motorway.
"Archant and London24 are innovative leaders who share our passion for the urban ecosystem, so we are thrilled to extend MyCityWay's mobile guides to Londoners and its international visitors at such an exciting time for the city," said Puneet Mehta, co-founder of MyCityWay. "Our goal is to help both residents and tourists navigate, explore and enjoy the world's cities like never before. MyCityWay London24 is a metro-licious, comprehensive and always connected mobile dashboard that personalizes your London experience."
"We are very excited to be able to offer a free of charge city discovery tool in time for the summer with all its happenings," said Adrian Jeakins, CEO of Archant. "It is a natural extension of our London24 digital brand and its core mission to serve London residents, commuters and tourists with helpful and relevant information in order to explore and enjoy what the city has to offer. It is also another example of Archant's multi-platform approach and use of leading-edge digital products."
MyCityWay London24is available for the iPhone and can be downloaded for free from the App Store. Within weeks, it will be followed by an Android version.
About MyCityWay
MyCityWay is a real time app designed to transform your hand held device into a mega-utility tool for navigating the urban scene in over 70 cities globally. By combining urban reference apps and platforms with vital urban information, MyCityWay helps you pilot and explore the world's cities like never before. Use MyCityWay to find a Chinese restaurant in your neighborhood, locate the nearest wireless hotspot, or buy tickets for the next showing of a blockbuster movie. Connect with other users to find the perfect lunch spot, keep tabs on apartments for rent, or check live traffic feeds before leaving your home or office. For more information please contact Sonpreet Bhatia at sonpreet@mycityway.com.
About Archant
Archant is the UK's largest independently-owned regional media business. It is a community media company active in the fields of regional newspaper and magazine publishing, contract printing and internet communications. All its products serve clearly defined communities, based around locations or interest groups. Archant can trace its roots back over 160 years and today remains one of the country's largest independent media businesses. As a private company it employs 1850 people right across England. Its head office is in Norwich and has an annual turnover of £142 million. Archant produces four daily regional newspapers and around 60 weekly titles with a combined circulation of 2.25 million copies every week. It is a UK top six regional newspaper publisher. It also produces around 80 magazines – many of them city or county lifestyle titles - and around 200 websites and digital products as well running events, exhibitions and awards. For more information, please contact Paul Hood at paul.hood@archant.co.uk.
About London24
London24 is a digital brand that offers news and information for London. Throughout 2011, London24.com was the fastest-growing London-centric news & media brand as measured by Experian Hitwise. London24 was selected by the Mayor's office to be the official media partner for two of the Mayor Of London's key community initiatives – Talk London and Team London. London24.com has been shortlisted for two national Awards in 2012; the Newspaper Society Awards and the British Media Awards. For more information, please contact Paul Hood at paul.hood@archant.co.uk.
Contacts:
Dittoe Public Relations
Michelle Bower, 317-202-2280 x11
michelle@dittoepr.com
