Irvine's HEILBrice Marketing Communications brought home three awards at the recent OC ADDY® Awards.
The agency was recognized with a Gold award and two Silver awards for recent work for three clients. The Gold was received in the Collateral Media Book category, honoring the agency's creation of Cirque du Soleil's "Destination Imagination" training manual, the first-ever effort by the world leader in live entertainment to better position individual shows for travel agents and tour operators. A Silver award was earned for creating the Woodson & James Angus Beef brand for The Great Atlantic & Pacific Tea Company, one of the oldest supermarket chains in the country; the new branding and supporting ad materials resulted in an immediate turnaround in meat department sales. Another Silver award was given for The 2011-12 Los Angeles Clippers campaign — an agency client since 1999 — called "Rise." The award was presented for the Out of Home Campaign, which included three massive 125-foot wallscapes on the sides of downtown LA's Hotel Figueroa, various billboards throughout Los Angeles, City Bus wraps, and digital outdoor displays at various shopping centers throughout LA. The agency was very proud to play a part in generating excitement about and home support for LA's rising basketball team.
"We have been blessed to work with some spectacular clients," said Hal Brice, Co-CEO of HEILBrice. "We also have the best creative and strategic team we've had since we've been in business. I'm happy that the work of this great group and the incredible support of our clients have been recognized by the ADDYs."
"I couldn't be prouder of the work and our team at HEILBrice," agrees Creative Director Joni Parenti. "It's always a pleasure and a joy to produce excellent work for our clients, and all the more so when those efforts are recognized by our peers."
The OC ADDYs are a subsidiary of the American Advertising Federation.
About HEILBrice:
HEILBrice Marketing Communications is a fully integrated communication company located in Los Angeles and Orange County, California. With more than 20 years of experience in retail strategy and transactional marketing, the agency is driven by its passion for deep customer insight. True insight creates connections that generate Ideas That Build Business. Major clients include The Great Atlantic & Pacific Tea Company, Marie Callender's Restaurants, Morgan's Hotel Group, Cirque du Soleil, The Los Angeles Clippers and Nolet Spirits. Agency capabilities cover the entire spectrum of both traditional and new media, including: interactive, television and radio, shopper marketing, media buying and planning, direct Response, SEM/SEO, social media, product and package design and point of sale. For more information, visit HEILBrice.com, IdeasThatBuildBusiness.com or contact Jeff Morris, President, at 949-336-8800, jeff.morris@heilbrice.com.
Contacts:
HEILBrice Marketing Communications
Jeff Morris, President,
949-336-8800
jeff.morris@heilbrice.com
