Lonely Planet's John Boris Appointed Chief Marketing Officer; Peter Elarde Named Senior Vice President, New Business Initiatives
Shutterfly, Inc. (NASDAQ:SFLY), a leading Internet-based social expression and personal publishing service, today announced that it has appointed John Boris as senior vice president and chief marketing officer and that Peter Elarde has been named senior vice president, new business initiatives. Boris and Elarde will report to Shutterfly's president and chief executive officer, Jeffrey Housenbold. Their appointments are part of a broader evolution of the company's organizational structure that reflects its multi-brand strategy. In January, Shutterfly named Karl Wiley, Greg Hintz and Cindy Wang as general managers of Shutterfly, Tiny Prints and Wedding Paper Divas, respectively, to lead strategy for those operating units.
John Boris Shutterfly Chief Marketing Officer (Photo: Business Wire)
"I am thrilled to welcome John to the Shutterfly Team," said Jeffrey Housenbold, Shutterfly's president and chief executive officer. "John brings proven leadership experience at marquee brands like Lonely Planet, Zagat, and 1-800-FLOWERS.com. His track record of deepening consumer engagement and brand loyalty will ensure that our customers will continue to be able to share, extend and cherish their everyday memories across the Shutterfly family of brands."
As Shutterfly's chief marketing officer, Boris is responsible for all facets of the company's marketing efforts, including customer acquisition and retention, business development, brand marketing, creative services and corporate communications.
Boris brings more than 15 years of business, marketing and strategy planning experience to Shutterfly. He has held leadership roles at Zagat Survey, 1-800-FLOWERS.com and Fresh Direct. Most recently, he was executive vice president and managing director of Lonely Planet Americas, where he oversaw all aspects of the company's business in the Americas including retail sales, B2B, marketing and public relations, business development, online, mobile, logistics and back-office. Boris earned a Bachelor of Arts from Middlebury College and an MBA from the Stern School of Business at New York University.
In his new role as senior vice president, new business initiatives, Peter Elarde is responsible for evaluating, incubating, and developing new growth initiatives for the company, including the new Treat™ greeting card business.
Elarde, who joined Shutterfly in 2001, has held several roles at the company. Before serving as chief marketing officer he was vice president of the services business and vice president of product marketing. As chief marketing officer, Elarde helped expand Shutterfly's online marketing, direct mail, and social media channels and extend its leadership in personal publishing with the introduction of simple path and custom path Photo Books. He also managed the successful integration of Tiny Prints and Wedding Paper Divas' marketing activities to create a multi-brand marketing organization.
Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and personal publishing company and operates Shutterfly.com, Tiny Prints.com, Weddingpaperdivas.com and Treat.com. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly's flagship product is its award-winning photo book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. Shutterfly was recently named one of the top 25 Best Midsized Companies to Work For by the Great Place to Work Institute. More information about Shutterfly (NASDAQ:SFLY) is available at http://www.shutterfly.com.
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Gretchen Sloan, 650-610-5276