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DGAP-UK-Regulatory: Sberbank: Sberbank and Cetelem (BNP Paribas Group) found a joint POS bank

Sberbank  / Miscellaneous 
 
05.09.2012 12:11 
 
Dissemination of a UK Regulatory Announcement, transmitted by 
EquityStory.RS, LLC - a company of EquityStory AG. 
The issuer is solely responsible for the content of this announcement. 
=-------------------------------------------------------------------------- 
 
 
 
 
 
 
Sberbank and Cetelem (BNP Paribas Group) found a joint POS bank 
 
September 5, 2012, Moscow - Sberbank, the leading Russian bank, and BNP 
Paribas Personal Finance, the consumer lending division of the BNP Paribas 
Group and leading provider of consumer loans in France and Europe, announce 
the successful finalization of the creation of their joint Russian POS 
(Point of Sale) finance bank. 
 
Following the closing of the transaction on 31 August 2012, the joint bank 
- BNP Paribas Vostok LLC - will operate under the Cetelem brand. Sberbank 
has a 70% stake in the bank with the remaining 30% stake being owned by BNP 
Paribas Personal Finance France, which owns the Cetelem brand. 
 
The joint bank is headed by Andrey Lykov, former advisor to President and 
Chairman of the Board of Sberbank. 
 
The transaction has received all necessary approvals from Russian and 
foreign regulatory authorities. 
 
The joint bank will use a concept of 'responsible lending' developed by 
Cetelem and supported by Sberbank that looks to provide simple and 
transparent products with reasonable interest rates which will also benefit 
the successful growth of the Russian POS market. 
 
'Establishing the joint bank with Cetelem is the optimal way for Sberbank 
to gain a presence in the POS finance market remained one of the few 
significant financial markets where Sberbank did not work,' said Denis 
Bugrov, Senior Vice President of Sberbank. 'As of today Cetelem occupies a 
good position in the POS finance market with a 4.5% share, and the newly 
launched bank will allow us to initiate a strong development programme 
which will enable us to take up a leading position in the Russian POS 
market.' 
 
Alain Van Groenendael, Deputy CEO of BNP Paribas Personal Finance, also 
commented: 'This major agreement on the fast-growing Russian market 
confirms the partnership capabilities of BNP Paribas Personal Finance. This 
joint venture with Russian n 1 banking actor consolidates the presence and 
the business of our group in this country on the long term. Our joint bank 
is now in a position to build more agreements with retailers and expand its 
ability to finance Russian raising consumption.' 
 
# # # 
 
Sberbank of Russia 
Corporate Affairs and Communications 
Tel.: +7(495) 957 5721 
media@sberbank.ru 
 
Sberbank of Russia is the largest bank in Russia, accounting for about 27% 
of the aggregate Russian banking assets and employing about 240,000 people. 
Sberbank's founder and major shareholder is the Bank of Russia holding 
57.6% of voting shares. The bank's other shareholders comprise more than 
244,000 legal entities and individuals. The bank has the largest 
countrywide branch network with 17 regional head offices and more than 
19,000 branches as well as subsidiary banks in Kazakhstan, Ukraine and 
Belarus, a branch in India, and representative offices in Germany and 
China. In February 2012, the Bank acquired Volksbank International Group 
with branches in nine countries of Central and Eastern Europe. In June 
2012, Sberbank signed an agreement with Dexia to purchase 99.85% of shares 
in Turkish DenizBank. 
 
The bank holds the general banking licence No.1481 issued by the Bank of 
Russia. 
 
The official website is www.sberbank.ru 
 
About BNP Paribas Personal Finance 
BNP Paribas Personal Finance is, within the BNP Paribas Group, the 
specialist in personal loans via its activities in consumer credit and 
mortgage lending. With more than 20,000 employees throughout 25 countries 
over 4 continents, BNP Paribas Personal Finance is the leader in France and 
in Europe. 
 
BNP Paribas Personal Finance is capable of offering, through its brands, 
Cetelem, Findomestic, AlphaCredit, a full range of personal credit products 
via points of sale and car dealerships and direct-to-customers, via its 
customer relations centres and Internet. 
 
In addition to this, BNP Paribas Personal Finance has developed its 
partnership activity, turning it into a business line in its own right, 
based on its know how in marketing credit offers and built-in services 
adjusted to partners' business and commercial strategy. In this way BNP 
Paribas Personal Finance is the benchmark for brands in the worlds of 
trade, services, banking and insurance. It is also the leading player in 
the field of responsible lending. 
 
For further information: www.bnpparibas-pf.com, 
www.moncreditresponsable.com 
 
Contacts 
 
 
Pascal Roussarie     Dmitry Borschevsky 
Email: pascal.roussarie@cetelem.fr  Email : dmitry.borschevsky@cetelem.ru 
     Tel : +33 1 46 39 91 30   Tel : +7 985 455 72 26 
 
 
 
 
 
 
05.09.2012 EquityStory.RS, LLC's Distribution Services include Regulatory 
Announcements, Financial/Corporate News and Press Releases. 
Media archive at www.dgap-medientreff.de and www.dgap.de 
 
=-------------------------------------------------------------------------- 
 
Language:           English 
Company:            Sberbank 
                    19 Vavilova St. 
                    117997 Moscow 
                    Russia 
Phone:              +7-495-957-57-21 
Fax: 
E-mail:             media@sberbank.ru 
Internet:           www.sberbank.ru 
ISIN:               US80585Y3080, RU0009029540, RU0009029557 
Listed:             MICEX, RTS 
Category Code:      MSC 
LSE Ticker:         SBER 
Sequence Number:    1189 
Time of Receipt:    Sep 05, 2012 12:11:32 
 
End of Announcement                       EquityStory.RS, LLC News-Service 
 
=-------------------------------------------------------------------------- 
 

(END) Dow Jones Newswires

September 05, 2012 06:12 ET (10:12 GMT)

© 2012 Dow Jones News
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