SMARTRAC to Sponsor and Present at NFC Bootcamp(TM) Training Series

OTA Training Brings Expertise of Global Leader to its Near Field Communication Training Series

SMARTRAC N.V., the leading developer, manufacturer and supplier of RFID transponders and inlays, today announced an agreement with OTA Training, the creator of the most comprehensive series of globally delivered RFID education and hands on training, with SMARTRAC to be a global sponsor of their NFC Bootcamp(TM) Training Series. In addition, SMARTRAC leaders will be featured speakers at these seminars.

The NFC Bootcamp delivers high quality knowledge transfer from near field communication (NFC) experts about what NFC is, how it is being employed, what are some of the business models and how you can take advantage of the technology in your business. It also includes how to develop an NFC application and how to deliver an NFC campaign. This high impact series is being delivered in different cities throughout the US, as well as throughout the world.

'SMARTRAC brings a unique perspective to our NFC Bootcamps,' said Robert Sabella, Chief Executive Officer of OTA Training. 'As a major developer, manufacturer and supplier of RFID transponders, they provide our attendees with real world, hands-on expertise in implementing this next-generation NFC technology that ultimately simplifies business processes and delivers immediate return on investment for companies implementing this technology.'

According to Dr. Christian Fischer, Chief Executive Officer of SMARTRAC, 'OTA Training's NFC Bootcamp(TM) Series is dedicated to providing the most comprehensive, hands-on training programs for practitioners looking to evolve from contact-based applications to smart and user-friendly solutions. As a global market leader in RFID inlays and transponders, we are excited to be a part of OTA's global program, and see this partnership as a way to help companies experience new levels of success.'

The next NFC Bootcamps will be held in London at the Screenmedia Expo 2012, May 16 and 17 at Earls Court 2; and then in New York City, May 23 and 24, 2012 at the NYC Seminar and Conference Center. In addition, NFC Bootcamps are scheduled for Seattle in June, Sydney in August, and Prague in October. For more details visit www.NFCBootcamp.com

About OTA Training, LLC. (www.nfcbootcamp.com) - Based in Dallas, Texas, OTA Training is the creator and producer of the NFC Bootcamp(TM) series - Learn How to Market with NFC: Creating Effective Marketing Strategies Using Near Field Communication and How to Develop an NFC Application(TM). The NFC Bootcamp is the first internationally standardized training program of its kind and brings together the most knowledgeable and respected leaders in the NFC industry to share their expertise and insights. It also features the NFC Showcase(TM) which highlights real-world, hands-on demos of NFC technology at work from the key companies in the NFC Ecosystem. Current cities where you can attend an NFC Bootcamp include London, New York, San Francisco, Sydney, Chicago, Seattle, Dallas, Atlanta and Prague with more cities being added soon. For more information and to register for any of the NFC Bootcamps please go to: www.nfcbootcamp.com and if on Twitter use #nfcbootcamp.

About SMARTRAC - SMARTRAC (www.smartrac-group.com) is the leading developer, manufacturer, and supplier of RFID and NFC transponders and inlays. The company produces ready-made and customized transponders and inlays used in access control, animal identification, automated fare collection, border control, RFID-based car immobilizers, electronic product identification, industry, libraries and media management, laundry, logistics, mobile & smart media, public transport, retail, and many more.

SMARTRAC was founded in 2000, went public in July 2006, and trades as a stock corporation under Dutch law with its registered headquarters in Amsterdam. The company currently employs about 4,000 employees and maintains a global research and development, production, and sales network.

Forward-looking statements: To the extent that this press release contains forward-looking statements, such statements are based on assumptions, planning and forecasts at the time of publication of this press release. Forward-looking statements always involve uncertainties. Business and economic risks and developments, the conduct of competitors, political decisions and other factors may cause the actual results to be materially different from the assumptions, planning and forecasts at the time of publication of this press release. Therefore, SMARTRAC N.V. does not assume any responsibility relating to forward-looking statements contained in this press release. Furthermore, SMARTRAC N.V. does not assume any obligation to update the forward-looking statements contained in this press release.

Contacts:

OTA Training, LLC.
Shannon Fernandez
+1 972-386-9655 x9973
shannon@otatraining.com
or
SMARTRAC N.V.
Tanja Moehler
Head of Corporate Communications & Marketing
Phone: +31 20 30 50 157
Email: tanja.moehler@smartrac-group.com
Internet: www.smartrac-group.com
Twitter: www.twitter.com/SMARTRAC_NV