L'Oreal Active Cosmetics Division Deploys Cegedim Relationship Management's Award Winning* Mobile Intelligence CRM in India

World's Leading Cosmetics Company Leveraging Mobile Intelligence to Enable Sales Force & Commercial Productivity Growth and Improve Targeting & Segmentation Strategies through Quick Information Access in Key Emerging Market

Cegedim Relationship Management today announced that L'Oreal's Active Cosmetics Division (ACD) has successfully deployed the Mobile Intelligence, cloud-based Customer Relationship Management (CRM) solution to support their Active Cosmetics (La Roche-Posay and Vichy) teams in India. The L'Oreal Active Cosmetics Division focuses on providing solutions to derma-cosmetic problems by offering products in harmony with patient needs, cultures and expectations. Cegedim Relationship Management is the world's leading provider of pharmaceutical CRM solutions with a 37 percent global market share.

Leveraging 360 Degree Customer Insights Provides Better Access to New Markets

In a fast growing and complex market structure like India, companies need to rapidly capitalize on new growth opportunities. Thus, in order to optimize targeting and segmentation strategies, companies must invest in a CRM solution that provides superior flexibility and enables the fostering of meaningful, lasting relationships.

Mobile Intelligence empowers L'Oreal Active Cosmetics with a game-changing Life Sciences CRM solution with ready-to-use and interactive reports, helping drive better segmentation strategies. Leveraging its 360-degree customer view and rich analytical and reporting functionalities allows L'Oreal Active Cosmetics to improve information access, enabling better decision making and customer relationship building, and enhancing sales force effectiveness.

"Mobile Intelligence provides our company with the ability to reduce our administrative tasks and spend more time interacting with stakeholders," stated Mr. Pramesh Arya, Director ACD-L'Oreal India. "Cegedim Relationship Management demonstrated an in-depth understanding of our most significant pain points, and swiftly met our needs by delivering breakthrough tools to achieve our commercial goals."

"Delivering a flexible and reliable CRM solution that quickly optimizes the performance of commercial teams is essential to meeting our customer's goals," said Adil Vazifdar, General Manager of Cegedim Relationship Management India. "As of early March, L'Oreal Active Cosmetics has been using Mobile Intelligence to build better relationships with doctors. Our great working relationship and close cooperation with L'Oreal throughout the project lifecycle ensured a quick implementation within the planned timelines."

* Frost & Sullivan 2011 North American Competitive Strategy Innovation Award in Mobile Sales Force Automation (SFA)

Contacts:

Emeline BLIN
Cegedim Relationship Management
Global Communications
Tel.:+65 6372 5200
emeline.blin@cegedim.com
or
Aude BALLEYDIER
Cegedim
Media Relations
Tel.: +33 (0)1 49 09 68 81
aude.balleydier@cegedim.fr