Sberbank: Sberbank Recognized Russia's Most Expensive Brand
EquityStory.RS, LLC-News: Sberbank / Key word(s): Miscellaneous Sberbank: Sberbank Recognized Russia's Most Expensive Brand
23.05.2012 / 11:00
Sberbank Recognized Russia's Most Expensive Brand
May 22, 2012, Moscow - Sberbank ranked 74th in the rating of the world's most expensive brands compiled by Millward Brown Optimor (MBO). According to MBO research the value of Sberbank brand is $10.65 b, which makes it Russia's most expensive brand.
Over the year, Sberbank brand demonstrated the best dynamics in its segment and rose in the rating by 25 positions, with its value up by 25%.
The first position, as in the previous year, was occupied by Apple ($183 b). The total value of the world's one hundred most expensive brands reached $2.4 trillion.
Millward Brown Optimor compiles its rating of the world's most expensive brands annually (in 2012 it was for the seventh time). Both financial performance and brand perception are taken into consideration for valuation of brands.
'We believe that the high position of Sberbank is attributable to both bank's record-breaking financial performance and a shift in consumer perception of the bank driven primarily by changes in service level: Sberbank is shaping its new image of a modern, high-tech and customer-focused business. This process triggers positive responses in its customers, among the expert community and on the market in general' - emphasized Senior VP Sberbank of Russia Denis Bugrov.
In February 2012 Sberbank ranked second in the rating of the best stocks of the past decade published by The Economist. Only Apple had better returns. Apart from Sberbank, only one bank was included in the rating - Banco do Brasil.
In 2012 Sberbank was recognized as Russia's most expensive brand (in BrandFinance(R) Global 500 2012 it ranked 17th, up by two positions compared to the previous year, and thus has reinforced its position among Top 20 World Banking Brands). In 2011 Sberbank ranked 9th among the most reliable banks in Central and Eastern Europe (research conducted by Global Finance). Moreover, Sberbank has become the only Russian bank to appear on the list of the world's biggest corporations in 2010 (Fortune ranked Sberbank 256th among the world's biggest companies) and in World's Strongest Banks ranking (20th position according to Bloomberg Markets).
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Sberbank
Alexander Baziyan
Public Relations Department
Tel. +7(495) 957 5721
media@sberbank.ru
Sberbank is the largest bank in Russia, accounting for about 27% of the aggregate Russian banking assets and employing about 240,000 people. Sberbank's founder and major shareholder is the Bank of Russia holding over 60% of the voting shares. The bank's other shareholders comprise more than 245,000 legal entities and individuals. The bank has the largest countrywide branch network with 17 regional head offices and more than 19,000 outlets as well as subsidiary banks in Kazakhstan, Ukraine and Belarus, a branch in India, and representative offices in Germany and China.
The bank holds the general banking license No.1481 issued by the Bank of Russia.
The official website is www.sberbank.ru
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Language: English Company: Sberbank 19 Vavilova St. 117997 Moscow Russia Phone: +7-495-957-57-21 E-mail: media@sberbank.ru Internet: www.sberbank.ru ISIN: US80585Y3080, RU0009029540, RU0009029557 Listed: Foreign Exchange(s) MICEX, RTS
End of News EquityStory.RS, LLC News-Service
171103 23.05.2012
ISIN US80585Y3080 RU0009029540 RU0009029557
AXC0074 2012-05-23/11:01
