Recognized among the Year's Best in Commercial Advertising, Piece Will Be Inducted into the Museum of Modern Art's Department of Film Collection
Digital Domain Media Group (NYSE: DDMG) announced today that Digital Domain Productions and its commercial production company, Mothership, were honored by the Association of Independent Commercial Producers (AICP) at last night's 2012 AICP Show held at The Museum of Modern Art (MoMA) in New York City. Nike "Biomorph," a 51-second short conceptualized, designed and directed by Mothership's David Rosenbaum for Nike, with visual effects by Digital Domain, was recognized in the Visual Effects category. Digital Domain's Aladino Debert served as visual effects supervisor on the spot. (See it here: http://awards.zesteronline.com/aicp/shortlist/details.php?catID=8&subID=2062&entID=3972&type=aicp)
The AICP Show, a compendium of The Art & Technique of the American Commercial and the Next Awards, honors the best in commercial advertising across a variety of categories. Each year the honored work becomes part of the archives of the Department of Film at MoMA. Following its premiere, the Show will tour museums and cultural institutions around the country and abroad. This year's honorees – along with the entire Show archive – are available for viewing at www.aicpshow.com.
Work from Digital Domain and Mothership made the shortlist in six 2012 AICP Show categories overall. In addition to its recognition in the Visual Effects category, Nike "Biomorph" was shortlisted in the Design category, while the Mercedes' "Escape the Map" augmented reality campaign and game trailer "Halo 4: Awakening" were shortlisted in the Visual Effects category. The "Transformers: Fall of Cybertron" game trailer was shortlisted in the Visual Effects and Animation categories. Mercedes' "Escape the Map" was directed by Carl Rinsch of RSA with visual effects from Digital Domain led by visual effects supervisor Jay Barton. "Transformers: Fall of Cybertron" was directed by Mothership's Neil Huxley with visual effects from Digital Domain, led by visual effects supervisor Richard Morton. "Halo 4: Awakening" was directed by Joseph Kosinski of Anonymous Content, with visual effects by Digital Domain, led by visual effects supervisor Eric Barba.
About Digital Domain Media Group
Digital Domain Media Group (DDMG: NYSE) leverages its expertise in digital visual effects (VFX) and computer-generated (CG) animation across a group of interrelated businesses. At its foundation is Digital Domain Productions (DDPI), an award-winning digital production company founded in 1993. This leading provider of visuals has contributed to more than 90 major motion pictures, including Titanic, the Transformers series, Pirates of the Caribbean: At World's End and TRON: Legacy, hundreds of commercials, and recently created the virtual likeness of rapper Tupac Shakur for Dr. Dre's show at the Coachella Valley Music Festival. DDPI also converts two-dimensional (2D) imagery to three-dimensional (3D) imagery and holds key patents in this area. Mothership, a DDPI subsidiary, focuses on creating advertising, entertainment and branded content from concept to completion, across multiple media platforms. DDMG, its work and its employees have been recognized with numerous awards, including seven from the Academy of Motion Picture Arts and Sciences. The company is building on its success in VFX to participate as a co-producer in major productions and is currently co-producing the upcoming live-action sci-fi feature film Ender's Game, as well as virtual likenesses for Elvis Presley that will be jointly owned by CORE Media Group and DDMG. The company is also applying its CG expertise to produce original, family-friendly animated feature films at its subsidiary Tradition Studios. The first movie, The Legend of Tembo, is in pre-production and two more features are in development. The company's education subsidiary, the Digital Domain Institute, sets a new standard in digital media education through a pioneering public-private partnership with The Florida State University College of Motion Picture Arts. DDMG is expanding its worldwide footprint of the highest quality visual effects and animation at the lowest possible cost through global partnerships in India and China. The company has studios in Los Angeles, San Francisco, Florida, Vancouver, Mumbai and London, and is currently establishing a studio in Beijing. http://www.ddmg.co
Julie Miller, 310-664-3412 (o), 310-259-5834 (m)
Director, Communications & Marketing
Shannon Burns, 772-345-8105
Vice President, Investor Relations