LONDON -- (Marketwire) -- 06/15/12 -- New research by mobile interaction specialist tyntec has found that 66 percent of UK mobile phone users aged between 16-24 access Facebook, Twitter and other social networks at least daily via mobile, as opposed to just 37 percent of Americans in the same age bracket. The results, from a survey of 2,000 UK and US mobile users, show the so-called 'millennial' demographic in the UK to be more advanced when it comes to using emerging cloud-based mobile services.
According to the survey conducted by YouGov, UK users are the heaviest users of social networks via mobile devices. 15 percent say that they use these platforms on smartphones more than five times a day, compared with eight percent of Americans. Regardless of nationality, all users named SMS as the most-used smartphone feature besides voice calls, outpacing apps and mobile email.
Untapped potential for messaging services such as WhatsApp
The study also revealed an untapped potential for OTT (over-the-top) messaging services such as WhatsApp, with 27 percent of UK and 40 percent of US millennial consumers unaware that such applications even exist. A high proportion of the younger UK (52 percent) and US (61 percent) users were also interested in having SMS integrated into social networks.
The 2012 YouGov survey, sponsored by tyntec, quizzed more than 2,000 UK and US respondents across various regions about SMS adoption, smartphone usage, mobile social networking and free/low cost calling and SMS alternatives.
tyntec CEO Michael Kowalzik said, "It is interesting to note that for both UK and US users the results show that a good proportion would use SMS if integrated into social networks. This indicates a trust level and familiarity with SMS which presents huge opportunities for Internet players and operators alike."
SMS offers huge opportunities for Internet players and operators
tyntec's tt.One solution allows carriers and Internet companies to deploy OTT services quickly and easily, allowing both to capitalise on new revenue streams. The solution bridges the telecoms and web worlds with mobile phone numbers, enabling seamless communication with SMS and voice across several platforms, systems and apps.
For further survey figures please click here.
tyntec is a mobile interaction specialist, enabling businesses to integrate mobile services for a wide range of uses -- from mission-critical applications to internet services. We reduce the complexity involved in accessing the closed and complex telecoms world by providing a high quality, easy-to-integrate and global offering using universal services such as SMS, voice and numbers. Our products serve a broad range of business requirements are all backed up by an advanced and reliable infrastructure. Founded in 2002, and with more than 150 staff in five offices around the globe, tyntec works with 500+ businesses including mobile service providers, enterprises and internet companies. tyntec is a global mobile interaction service provider, offering high-quality mobile messaging and information services to mobile network operators, enterprises, mobile service providers and internet companies.
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