Experiencing Marketing First Handisthe latest Blue Paper from promotional items distributor 4imprint and is available now as a free download. The Blue Paper addresses the question: Does the brand define the experience, or the experience define the brand?
Whilst the success of a brand has always depended on the customer's experience of it, marketing savvy businesses today are aware of and harnessing the additional challenges posed by today's social media and mobile technology.
This paper looks at ways to manage the customer experience, how to set experiential marketing goals, develop strategies and tactics, and measure success.
"Experiential marketing is about more than just handing out samples," says Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK and Ireland. "It's about truly enabling customers to experience your brand and what it stands for. In this Blue Paper we explore the 'hows and whys' as well as highlighting some real life examples from organisations like Panasonic, Alpro soya products and the hugely successful UNICEF 'Dirty Water' campaign".
To read this paper, visit www.4imprint.co.uk/BluePaper/Exp-Mktg
About Blue Papers
Blue Papers are in-depth, 'how-to' articles covering a variety of topics to help organisations to succeed. They are available to download free at 4imprint.co.uk/bluepapers
4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional product offerings include personalised gifts, promotional pens, Post-it Notes, printed mugs, keyrings, printed cotton bags, mousemats, drawstring bags, drink bottles, printed USBs, diaries & calendars, printed T-Shirts and much more. 4imprint's 'no quibble' guarantees include the promise that if the personalised goods are not despatched on time they'll be free! For additional information, visit www.4imprint.co.uk
Cheryl Jackson-Leafield, Marketing Manager UK & Ireland
+44 (0)161 786 0304