WASHINGTON (dpa-AFX) - Live Nation Entertainment, Inc. (LYV) said Wednesday that it has acquired electronic music concert promoter and festival operator HARD Events.
Gary Richards, who founded HARD Events in 2007, will continue to run the brand which had two hit festivals in the Los Angeles area, HARD Summer Music Festival and HARD Haunted Mansion, and will report to James Barton, President of Live Nation Electronic Music
Michael Rapino, president and CEO of Live Nation, said, 'Hard Events joins a portfolio of electronic dance music and festival promoters and creators including Cream Holdings. We welcome Gary Richards and his team, and look forward to helping him continue to expand the reach of this dynamic genre for fans and artists alike.'
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