NEW YORK, July 17, 2012 /PRNewswire/ --De Beers Diamond Jewellers invites you to explore a mythical world where heightened imagination meets natural beauty. Embarking on a flight of fancy, traditional style of timeless grace spreads its wings on a journey of exploration.
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"We wanted through Imaginary Nature to truly establish our legitimacy as a Jeweller and to express our vision through a strong creative and contemporary gesture. Our unique designs inspired by our DNA bring to life our brand essence - The Jeweller of Light - by creating exquisite pieces, moments and movements from a journey from earth to light. The eight one-of-a-kind creations sublime our diamond mastery and jewellery know-how," as explained by Francois Delage, CEO of De Beers Diamond Jewellers.
The Collection is best brought to life by our De Beers Diamond Jewellers designer, Hollie Bonneville: "With Imaginary Nature De Beers takes flight for a journey of light. It represents an exhilarating yet elegant display of evolution, inspired by the beauty of transformations within nature, which are realised in a story of metamorphosis. Each piece reveals a unique gesture inspired by the essence of nature. With the diamond as our muse, the Collection is centred on diamonds of character, focused on pears and baguettes to create a language of movement and fluidity."
As the boundless creativity of dreams takes hold, lines of reality are blurred and a magnificent moment of transformation is conjured. These audacious illusions are captured in the eight marvels of the Imaginary Nature High Jewellery Collection that De Beers is proud to unveil. The exuberant energy of the natural world is harnessed, allowing its remarkable moments of metamorphosis to be observed; petals disperse and feathers unfold. Instinctive movement and natural rhythm release soaring beauty which twists and turns around the admirer, wrapping them in wonder.
This unique journey from earth to air is an exhilarating yet elegant display of evolution. Each piece beautifully balances the contrasts of the natural world; the drama of an ascent and the grace of gliding. These rich contradictions are conveyed through the sensitive selection and detailed array of diamond cuts and settings, with breathtaking innovation, the magnificent marvels of The Imaginary Nature Collection take flight. Radiant pear-cut diamonds are set on a tilt in a display of outstanding skill to engage the light and trace movement.By contrast, the definite angles of the baguettes and the perfection of the round brilliant diamonds punctuate each piece with tradition and brilliance.
All forms of nature are dependent on light. The transformative journey of earth to air holds particular significance for diamonds that, formed millions of years ago, are only now making their way to the glorious light. The Imaginary Nature creations from De Beers harness the energy of the natural world, producing a collection that exudes true brilliance in spectacular style.
THE MAKING OF IMAGINARY NATURE
The intricate Imaginary Nature designs are brought to life through astute interpretation of sketches to create multi dimensional sculptures that feature carefully selected diamonds and exceptional settings.The meticulous selection process for the diamonds of the De Beers Imaginary Nature pieces is second to none; having established our exacting angles and perfect proportions, every diamond is re-cut to our precise specifications so reflecting true harmony in nature.
From moulds of wax, a precise and immaculate cast is formed. The expressive gestures of each piece and fluidity in movement is captured as every setting is individually crafted for each diamond, using innovative techniques and minimal metal.
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SOURCE De Beers Diamond Jewellers