BANGALORE, July 18, 2012 /PRNewswire/ --
Zuari Cement has set another benchmark in the industry being honored a POWER BRAND-2012 (The most powerful 100 Brands chosen by the Indian Consumer).
(Photo: http://photos.prnewswire.com/prnh/20120718/IND10049693 )
Zuari Cement as a POWER BRAND is part of the premium set of brands across India. POWER BRANDS are the country's most inspirational brands which have fortified their presence in the hearts and minds of the Indian consumers, making them their most favorite brands.
The selection process included a three stage survey made by ICMR (Indian Council for Market Research) involving a primary set of 20,000 brands across 22 cities and 10,000 consumers. The 9 important parameters related to the survival, revival, growth and revolution of a brand were monitored to short list the best 100 brands.
The award was received by our Director (Sales & Marketing), Mr. Krishna Srivastava at New Delhi, in a function which included several industry veterans, academicians, political figures amongst the invitees.
Zuari Cement was recognized in the year 2011 as a MASTER BRAND by CMO Asia council.
About Zuari Cement:
Zuari cement is part of the worldwide Italcementi Group ,the fifth largest cement producer in the world. Zuari cement has a total cement manufacturing capacity of 6.2 Million tons in India, which includes 2 manufacturing units at Sitapuram and Yerraguntla ,along with a grinding centre at Chennai. They are planning to strengthen their industrial network via a greenfield plant in northern Karnataka, which will help them to expand further into Maharashtra.
A captive power plant with a capacity of 43MW is also set up at the company's manufacturing facility at Sitapuram. Zuari Cement plants produce high quality cement ,both OPC(ordinary Portland cement) and blended cement (PPC,Fly ash based).
Italcementi Group is the fifth largest cement producer in the world. The Group companies combine the expertise, know-how and cultures of 21 countries in 4 continents, boasting an industrial network of 55 cement plants, 10 grinding centre's, 8 terminals, 494 concrete batching units and with an overall staff of about 20000 people. In 2011 Italcementi Group sales exceeded 4.7 billion Euro.
Zuari Cement On The Internet:http://www.zuaricements.com
Italcementi Group On The Internet:http://www.italcementigroup.com
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