Research and Markets (http://www.researchandmarkets.com/research/9zbfnf/oriflame) has announced the addition of the "Oriflame Cosmetics SA in Beauty and Personal Care (World)" company profile to their offering.
Oriflame Cosmetics SA has grown share strongly over the review period thanks to its success in Russia and Eastern Europe. However, underlying weakness in these markets, especially Russia where direct sales are beginning to diminish in importance, has seen global sales fall in 2011, and the prognosis for 2012 and 2013 is not much better. The company is pushing into new markets and developing a wider range of brand positions, but its lack of scale may mean it has left this too late.
Euromonitor International's Oriflame Cosmetics SA in Beauty and Personal Care (World) Company Profile offers detailed strategic analysis of the company's business, examining its performance in Beauty and Personal Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Key Topics Covered:
Introduction
Strategic Evaluation
Competitive Positioning
Market Assessment
Geographic and Category Opportunities
Brand Strategy
Operations
Recommendations
For more information visit http://www.researchandmarkets.com/research/9zbfnf/oriflame.
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