Rapala VMC Corporation
Press Release
April 3, 2013 at 5:00 p.m.
The new Rapala Eco Wear® Reflection jacket has been honored with the famous Red Dot design award. This year, 1865 manufacturers, designers and architects from 54 countries were hoping to receive the coveted Red Dot award. It is one of the most recognized and prestigious design awards in the world.
The awarded jacket is part of the Rapala Eco Wear product range that was introduced to the public in 2011 with immediate success. The core values of the range lay in its environmentally friendly production methods, sustainable development and innovation.
The Rapala Eco Wear wading apparel are manufactured with a unique, ecological process from DuPont(TM) that reduces its dependence on petroleum based products by 30% and greenhouse gas emissions by 35% when compared to the traditional production methods.
Apart from the ecological aspect, the jacket features a design protected pattern that mimics natural light reflections in the aquatic environment. Thanks to the asymmetry of the pattern, there are no two Reflection jackets that are exactly alike.
Representing Finnish design, The Rapala Eco Wear collection has received other international awards as well. In the year they were introduced to the market, the Eco Wear Waders were given the Best New Product Award in the fishing clothing category at the EFTTEX show.
For further information:
Henri Eppert
Product Manager
Rapala VMC Corporation
henri.eppert@rapala.fi
Salla Auerto
Sales Manager
Rapala VMC Corporation
salla.auerto@rapala.fi
Distribution: Main Media
Rapala VMC Corporation ("the Group") is a leading fishing tackle company and the global market leader in fishing lures, treble hooks and fishing related knives and tools. The Group also has a strong global position in other fishing categories and it is one of the leading distributors of outdoor, hunting and winter sport products in the Nordic countries. The Group has the largest distribution network in the industry. The main manufacturing facilities are located in Finland, France, Estonia, Russia, China, Indonesia and the UK. The Group brand portfolio includes the leading brand in the industry, Rapala, and other global brands like VMC, Sufix, Storm, Blue Fox, Luhr Jensen, Williamson, Dynamite Baits, Mora Ice, StrikeMaster, Marttiini and Peltonen. The Group, with net sales of EUR 291 million in 2012, employs some 2 000 people in 38 countries. Rapala VMC Corporation's share is listed and traded on the NASDAQ OMX Helsinki stock exchange since 1998.
EcoWear Wading Jacket image (http://hugin.info/120091/R/1689869/554700.jpg)
Red Dot image (http://hugin.info/120091/R/1689869/554702.jpg)
Rapala EcoWear Logo image (http://hugin.info/120091/R/1689869/554701.jpg)
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(i) the releases contained herein are protected by copyright and other applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of the
information contained therein.
Source: Rapala VMC Oyj via Thomson Reuters ONE
