MOUNTAIN VIEW (dpa-AFX) - Arbitron Inc.(ARB), a media and marketing research firm, said that a greater percentage of iPhone users (67.5 percent) use mobile apps for commerce compared to Android users (43.9 percent) in the Arbitron Mobile U.S. smartphone panel.
According to Arbitron, iPhone users spend more time than Android users with mobile commerce apps (105.3 minutes/month vs. 87.6 minutes/month) and conduct more virtual shopping trips (35 sessions/month vs. 29.5 sessions/month.)
eBay is the mobile app used by the largest share of U.S. smartphone panelists-14.3 percent, followed by Amazon Mobile, Groupon, Passbook and Craigslist Mobile.
eBay mobile cybershoppers used the app in 34.6 sessions for an average of one hour and 48 minutes in the month.
According to the marketing research firm, Amazon, the leading web domain for smartphone commerce, is accessed by 34.7 percent of U.S. smartphone panelists, compared to the Amazon Mobile app, which is used by 13 percent of the panel. The Amazon users spend far less time accessing the Amazon domain than with the Amazon app (19.8 minutes/month vs. 40.0 minutes/month for the mobile app). Amazon users also access Amazon via their smartphone browser far less often-5.7 average sessions/month vs. 10.9 average sessions for the Amazon mobile app.
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